Sony Announces Its First Full Frame Powered Zoom Lens -- Available for Pre-Order at Adorama

NEW YORK, NY -- (Marketwired) -- Sep 12, 2014 -- Adorama ( http://www.adorama.com), one of the world's largest photography, video, imaging and electronics retailers, now has available for pre-order Sony's newest professional zoom lens, FE PZ 28-135mm F4 G OSS Full-frame E-mount Cine Power Zoom Lens, online at http://www.adorama.com/ISO281354E.html.

Intended for photographers who work with still images and video, the 28-135mm f4 G lens is Sony's first powered zoom for the 35mm full frame a Mount system, and has been created to satisfy professional optical and operational requirements for both high-quality still and movie imagery including 4K, when matched with a full-frame format camera such as the a7S or a Super 35 format camcorder such as the PXW-FS7.

Its list of features include:

  • G-series optical design ideal for HD and 4K moviemaking
  • Minimized angle of view variation (breathing) while focusing
  • No focus shifting or axial displacement while zooming
  • Independent Zoom, Focus and Iris rings for superior control
  • Constant F4 max aperture that maintains exposure / depth of field
  • Super Sonic wave motor drive for quiet variable speed zoom
  • Silent Iris and linear AF drive system for quiet operation
  • Dust and moisture resistant design for maximum durability
  • Optical SteadyShot® image stabilization for video and stills

The FE PZ 28-135mm F4 G OSS lens boasts a constant F4 maximum aperture that maintains exposure and depth of field regardless of the selected focal range; its circular aperture enhances background-defocusing (bokeh). Sony's original Nano AR Coating technology effectively suppresses reflections that can cause flare and ghosting, and the ED (extra-low dispersion) glass dramatically reduces chromatic aberration at telephoto ranges, providing superior contrast across the entire image, even at large aperture settings.

The FE PZ 28-135mm F4 G OSS lens is available for pre-order now through Adorama at http://www.adorama.com/ISO281354E.html, and retails for USD 2498.00.

ADORAMA: More Than a Camera Store
Adorama is more than a camera store -- it's one of the world's largest photography, video, imaging and electronics retailers. Serving customers for more than 35 years, Adorama has grown from its flagship NYC store to include the leading online destination for photography, video and consumer electronics. Adorama's vast product offerings encompass home entertainment, mobile computing, and professional video and audio, while its services include an in-house photo lab, AdoramaPix, pro equipment rental at Adorama Rental Company, and the award-winning Adorama Learning Center, which offers free education for photographers in online channels such as the popular Adorama TV.

Adorama is listed as one of the top five electronics retailers by Consumer Reports, "Best of the Web" by Forbes.com, Internet Retailers Top 100, and is the official Electronics Retailer of the NY Giants.

Visit ADORAMA at www.adorama.com.

Press Contacts:
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Lauren Leger
Zazil Media Group
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