Broadens Belk's Home Decor Offerings

EMERYVILLE, CA -- (Marketwired) -- Sep 03, 2014 --, the world's leading online destination dedicated to experiencing and buying art, today announced it is partnering with Belk -- the nation's largest family owned and operated department store company -- to help expand the retailer's existing home décor offerings and provide Belk shoppers with a unique assortment of wall art. The collection, launched with's national and regional best sellers, represents Belk's first foray into wall art and encompasses more than 2,000 pieces ubiquitous with southern living including coastal, botanical and landscape images.

"We're constantly looking to make shopping at Belk more convenient and enjoyable for our customers," said Ivy Chin, SVP eCommerce & Omnichannel Digital at Belk. "With top-of-the-line wall art provided through our collaboration with, we will be better able to serve the many needs of Belk shoppers, from fashion and apparel to all aspects of home décor. Our new collection rounds out our existing "For the Home" offerings with everything from prints and mirrors to wall art -- all designed to capture the essence of Southern style in your home."

Belk has 299 store locations in 16 Southern states, serving a customer base that truly appreciates premium brands as well as Southern design aesthetics. Not only will this collaboration help to solidify Belk's home décor presence, but it will also further exemplify the variety of timeless art available on With more than 1,000 items and prices starting under $20.00, there's something in the collection for everyone's taste and budget.

"Like clothing and accessories, art reflects what consumers enjoy, and who they are," said Geoffroy Martin, CEO of Inc. "The southern-focused collection was created with Belk's most loyal shoppers in mind. We share Belk's commitment to customer service and are excited about this partnership as they introduce wall art into their home furnishings offering."

You can shop Belk and's full Wall Art collection here. To learn more about, visit, and find out more information about Belk by visiting

About is the world's leading online destination for experiencing and buying high-quality wall art. Offering the largest selection of handpicked art images, as well as custom framing, specialty printing, and interactive visualization tools, helps everyone explore, experiment with and express themselves through artwork -- and have fun doing it. At, customers can also shop curated collections from tastemakers and trendsetters. is forever leading the way art is experienced and consumed -- through service, technology and craftsmanship -- to help people find art they love so they can love their spaces more. A division of Inc., is based in Emeryville, Calif.

About Belk, Inc.
Charlotte, N.C.-based Belk, Inc. ( is the nation's largest family owned and operated department store company with 299 Belk stores located in 16 Southern states and a growing digital presence. Its website offers a wide assortment of national brands and private label fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home. Founded in 1888 by William Henry Belk in Monroe, N.C., the company is in the third generation of Belk family leadership and has been committed to community involvement since its inception. In the fiscal year ended Feb. 1, 2014, the company and its associates, customers and vendors donated more than $20.9 million to communities within Belk market areas.

Media Contacts:
Naomi Weisenberg
(510) 879-4876

Brittney Theriault
Formula PR
(619) 234-0345 

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