Edelman PR, Toronto

Sep 2, 2014 -- Edelman PR in Toronto, one of 65 locations globally for the world’s largest independent PR firm, was looking to transition from a dated, private office culture to a dynamic open plan for their Canadian head office. The client wanted an energetic, collaborative space with a democratic feel and hip culture where staff could interact and chill out.

Specific objectives included a creative global communications brand with local character, inspirational contemporary space that enhances teamwork and collaboration, and multifunctional space that drives a sense of Edelman community among staff.

The project is characterized by three powerful design aspects--a boutique hotel lobby as Reception, a series of super-scaled photographic murals juxtaposed with glass boxes creating a dynamic architectural interplay, and a Reception /Café /Outdoor Patio axis with multifunction space for clients and staff.

These concepts create a tension with synergy within the space that contributes to the success of the project.

THE PROCESS

The project was collaborative from day one. Our firm worked with local Edelman representatives and coordinated with a US-based Project Manager throughout. The creative solution was developed within general corporate guidelines from New York – most importantly the mandate for open plan space. Transitioning from the world of private offices to open plan was managed with local management through creating advocates among the staff, using presentation drawings and elevations, and with favourable ‘war stories’ from the US-based head office.

An inspirational source was the design firm’s artistic collaboration with local landscape photographer Nelson French to provide a Canadian presence. Black and white images, relating to the view out the windows, were positioned in meeting rooms – but also show up as super-scaled wall murals washed with bright colours. A duality is played out in the urban and garden references and in the plan and horizon perspectives of the images. Opposite the wall murals are the framed black and white photographs, reminding us of the origins of the inspiration.

Sustainability was considered in the concept stage through the specification of local materials, access to daylight and views, energy-saving lighting, low emission paints and finishes and other ergonomics and safety considerations.



Read the complete story ...


Review Article Be the first to review this article
Featured Video
Editorial
Jeff RoweJeff's MCAD Blogging
by Jeff Rowe
GE Additive’s Big Plans For Metal AM
Jobs
ECAD Designer - Data Connectivity for Delphi at Auburn Hills, MI
Mechanical Engineer II - Requisition ID 090445 for L3 Technologies at New York, NY
Estimator / Bidder for Rulon International at Saint Augustine, FL
Upcoming Events
33rd Annual Coordinate Metrology Society Conference at Snowbird UT - Jul 17 - 21, 2017
EMO Hannover 2017 at Hannover Germany - Sep 18 - 23, 2017
The 30th Annual Integrated Process Excellence Symposium & Training at Wyndham Grand Bonnet Creek Resort Orlando FL - Sep 18 - 20, 2017
Additive Manufacturing Conference 2017 at Knoxville Convention Center 701 Henley Street Knoxville TN - Oct 10 - 12, 2017



Internet Business Systems © 2017 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation GISCafe - Geographical Information Services TechJobsCafe - Technical Jobs and Resumes ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy Advertise