Esri's Tapestry Segmentation Provides Revealing Insight into America's Changing Population

The Latest Release of Authoritative Data Includes 27 New Segments Highlighting Demographic and Lifestyle Changes across the Country

Redlands, California—July 16, 2014—Esri today announced the next generation of its acclaimed  Tapestry Segmentation system. Ten years of analyzing events, like the housing boom of the early 2000s and its long-term impacts on the US population, are reflected in this release. Using the location-based intelligence delivered within the Tapestry market segments, retailers, marketers, nonprofit workers, and government organizations can gain crucial insights through identifying and targeting the best customers and prospects. Users can save money by marketing to the right people and knowing where to spend resources in order to serve those most in need.

Tapestry provides accurate, structured classification of US neighborhoods based on proven segmentation methodology and socioeconomic and demographic characteristics. The system combines the who of lifestyle demography with the where of local neighborhood geography. Users have a consistent view of the entire American landscape, seeing where important changes are taking place and where population has stayed the same.

What's changed? Trends being seen in the United States today include reduced incomes, lower home values, and an increasingly diverse population. A steady shift in household types from traditional to nontraditional families and an aging population are also portrayed. See how Tapestry profiles these changes in 55 US cities in this  Esri Story Map app.

"Tapestry segments reflect both the stability of gradual change in a maturing population and the impact of big events like the Great Recession," said Catherine Spisszak, data products manager at Esri. "Though many segments are new in order to depict this change, most segments remain the same so users can easily transition to the next generation of the system."

Esri provides access to Tapestry data across the ArcGIS platform in reports, web maps, infographics, and data enrichment, so anyone can easily understand local markets. For more information, visit esri.com/tapestry.

About Esri
Since 1969, Esri has been giving customers around the world the power to think and plan geographically. The market leader in GIS, Esri software is used in more than 350,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. Esri applications, running on more than one million desktops and thousands of Web and enterprise servers, provide the backbone for the world's mapping and spatial analysis. Esri is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit us at  www.esri.com.

Esri, the Esri globe logo, GIS by Esri, ArcGIS, www.esri.com, and @esri.com are trademarks, registered trademarks, or service marks of Esri in the United States, the European Community, or certain other jurisdictions. Other companies and products mentioned herein may be trademarks or registered trademarks of their respective trademark owners.

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Karen Richardson, Esri
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Reviews:
Review Article
  • Better check your zip code bnds July 17, 2014
    Reviewed by 'Brad Weigle'
    This is an interesting story but like everything else in GIS, if you don't have a good base layer then you get garbage out in your analysis
    I plugged my zip, 34250, into the system and found that the zip boundary covers uninhabited coastal barrier islands, and not the true area of the zip code where I've lived for 35 years.
    Kudos to the data returned on the wrong boundary - $0 income, 0 inhabitants, age = 0.
    GIGO is too pervasive, even in the latest best and brightest GIS products. Everyone needs to know where your data came from (metadata required) and real QC is essential on any project/deployment. Tapestry may work on 99% of America, but it's 0 for 1 in my brief test.
    Only the Best is worth purchasing.


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