Neil Patrick Harris Joins LG Electronics' 'Art of the Pixel' Campaign

Submissions Open for New-Media Competition Using LG Ultra HD 4K and OLED TVs as Canvas

ENGLEWOOD CLIFFS, N.J., June 12, 2014 — (PRNewswire) — Emmy and Tony Award-winning actor, producer, director and modern art enthusiast Neil Patrick Harris is teaming up with LG Electronics USA to help recognize some of the nation's top art students through the new media competition: The Art of the Pixel: Powered by LG Ultra HD 4K and OLED TV. Students from nine art schools across the country will be submitting their digital masterpieces through July 13 for a chance to win prizes for themselves and their schools*.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7217231-lg-art-of-the-pixel

The Art of the Pixel Logo

Harris will act as artistic advisor and ambassador for The Art of the Pixel program, lending advice, encouragement and inspiration in various ways to both the students and LG over the summer. He is a contemporary art collector and supporter, as well as a regular fixture at major art events such as Art Basel, Art Platform and Armory Fair.

"I have an enormous respect for young artists who are out there taking chances and pushing boundaries with their work," said Harris. "As an avid collector, I'm excited to see how advances in display technology open the door to a whole new art form and a whole new generation of digital artists."

"Neil Patrick Harris' passion and dedication to the arts makes him the perfect advisor for The Art of The Pixel," said William Cho, President of LG Electronics USA. "We value his expertise as a collector and patron of the arts and appreciate his role in advising the schools and students creating next-gen art using LG screens as a digital canvas." 

Finalists from each participating school will be announced in August. The program will culminate with an art gala event in New York City in September where Harris will help announce the winner and LG will provide more than $250,000 in student and university awards.

Participating schools are: the California Institute of the Arts (CalArts), Laguna College of Art and Design (LCAD), Maryland Institute College of Arts (MICA), Pacific Northwest College of Art (PCNA), Parsons The New School for Design, Pratt Institute, Rhode Island School of Design (RISD), San Francisco Art Institute (SFAI) and School of the Museum of Fine Arts, Boston (SMFA).

The New Canvas: Ultra HD ** and OLED TVs
As the first to introduce Ultra HD TV to the United States and as the industry leader in OLED TV, LG is uniquely positioned to provide the canvas for today's digital artwork with its latest display technologies. LG's Ultra HD TVs offer increased resolution – more than 8 million pixels – which means the finer details of artists' work will come to life with incredible clarity and brilliant detail as compared to Full HD displays. LG's OLED TVs offer incredible color accuracy and an infinite contrast ratio for brighter, more vibrant images. In addition to providing the ultimate display technology, LG OLED TVs offer an elegant design with a remarkably slim bezel and super-slim screen depth.

For more on The Art of the Pixel, please visit www.lgusa.com/LGSupportsTheArts.

*NO PURCHASE NECESSARY TO ENTER OR WIN. Contest Entry is not open to the general public. The Contest is open to students, 17 years or older at the time of entry, who are enrolled at a participating school and are legal residents of the United States. Voters must be legal residents of the 50 states or the District of Columbia. and 17 years of age or older. Contest Entry starts at 12:00:01 AM ET on 6/1/14 and ends at 11:59:59 PM ET on 7/13/14. Void where prohibited by law. For complete official rules, visit www.lgusa.com/LGSupportsTheArts.

 **4K/UHD content delivery standards still being developed.

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $52 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG's "Life's Good" marketing theme. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more information, please visit  www.lg.com.

About CalArts
Ranked America's number one college for students in the arts by Newsweek/The Daily Beast, CalArts is recognized for its commitment to creative thinking and risk-taking. With its six related schools: Art, Critical Studies, Dance, Film/Video, Music and Theater,  CalArts is unique in its multidisciplinary approach to studying the arts and is one of the first schools in the country to offer a program in World Music for performance. CalArts encourages students to recognize and explore the complexity of the aesthetic, social and political aspects of the arts.  It is supported by its distinguished faculty of practicing artists and provides its BFA, MFA and DMA students with both the hands-on training and the engagement with the cultural community necessary for artists' growth. CalArts was founded in 1961—and opened in 1969—as the first institution of higher learning in the U.S. specifically for students interested exclusively in pursuing degrees in the visual and performing arts.

About Laguna College of Art and Design
Laguna College of Art and Design is one of an elite number of institutions that has both regional accreditation from the Western Association of Schools and Colleges and national accreditation by the National Association of Schools of Art and Design. The LCAD Design and Digital Media program offers an intensely creative, digitally advanced and professionally relevant educational experience. LCAD believes designers are problem solvers who work across all areas of media, therefore all design students receive a comprehensive education in print, 3D, video, motion, and UI/UX design. The reputation of LCAD's Design and Digital Media program has given graduates exclusive entry into the professional design community and employment with the world's most recognized brands. LCAD Bachelors of Fine Arts degrees are offered in Design and Digital Media, Drawing and Painting, Illustration, Animation, and Game Art. The graduate program awards a Master of Fine Arts in Drawing and in Painting. 

About Maryland Institute College of Art
Founded in 1826, Maryland Institute College of Art (MICA) is the oldest continuously degree-granting college of art and design in the nation. The College enrolls nearly 3,500 undergraduate, graduate and continuing studies students from 48 states and 61 countries in fine arts, design, electronic media, art education, liberal arts, and professional studies degree and non-credit programs. Redefining art and design education, MICA is pioneering interdisciplinary approaches to innovation, research, and community and social engagement. Alumni and programming reach around the globe, even as MICA remains a cultural cornerstone in the Baltimore/Washington region, hosting hundreds of exhibitions and events annually by students, faculty and other established artists.

About Pacific Northwest College Of Art
As Oregon's flagship college of art and design since 1909, Pacific Northwest College of Art has helped shape Oregon's visual arts landscape for more than a century. PNCA students study with award-winning faculty in small classes. In the last seven years, PNCA has doubled both the student body and full-time faculty, quadrupled its endowment, and added innovative undergraduate and graduate programs. PNCA is now embarking on its boldest venture yet by establishing the Arlene and Harold Schnitzer Center for Art and Design as an anchor for the College's vision of a new campus home on Portland's North Park Blocks. Focusing on the transformative power of creativity, the capital campaign, Creativity Works Here, was launched in June 2012 with a lead gift from The Harold & Arlene Schnitzer CARE Foundation of $5 million . PNCA's new home will be a bustling hub for creativity and entrepreneurship, reflecting the influential role of art and design in our 21st century economy – both in Portland and beyond. For more information, visit pnca.edu.

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