"We partnered with Trainer Communications to execute on the single-most important marketing initiative in the history of our company -- our premiere launch event in New York City before an international audience and national broadcast and print media. This award-winning video was the cornerstone of our launch and provided a dramatic opening before my keynote address as it played on the big screen at the Lincoln Center," said Lisa Dolev, Qylur founder and CEO. "Trainer's video production team has a unique story-telling capability on a par with what you see on network television news. Their producers have a gift of showcasing complex technologies in such a simple, relatable way that viewers are compelled to continue watching. The video helped us tell our story vividly and drive our call to action for this launch."
After seeing the aftermath of the Madrid bombings on CNN in 2004, Dolev was moved to change the security screening experience forever, resulting in her founding of Qylur Security Systems. As the company prepared to emerge from stealth mode in 2013, Qylur challenged Trainer to tell a passionate and emotional story that explained Qylur's security technology in a simple way. Within two weeks of launching, the video had earned more than 1,000 views on YouTube and The Huffington Post had included it in a feature on Qylur.
Ragan Communications award competitions are the most prestigious in the PR and corporate communications industry. PR Daily judges noted that within the first 30 seconds of the video, viewers were engaged and eager to hear how Qylur could help deter future acts of terrorism. According to PR Daily, "the team at Trainer Communications made the difficult look easy when it created a company overview video for Qylur Security Systems, a homeland security technology company."
"This award validates Trainer's broadcast-quality approach to video production and fuels our passion to set new standards for videos that need to articulate the benefits of complex technology in a compelling way," said Ross Perich, vice president of Trainer Communications and general manager of ProMotion Studios, the company's video production division. "The Qylur Security Systems launch video demonstrates the high caliber of our services and innovation, and it also reinforces our ultimate goal -- delivering quality results to our clients that impact business year after year."
To view the Qylatron Entry Experience Solution award-winning video, click here.
To view PR Daily's review of the Qylatron Entry Experience Solution video, click here.
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About Trainer Communications
Trainer Communications is a premier integrated public relations and marketing agency in the San Francisco Bay Area. Specializing in technology, the agency offers deep domain expertise across storage, information security, telecommunications and wireless, enterprise software, networking, and consumer industries. Trainer represents emerging and high-growth technology companies that require market recognition and visibility to meet business objectives and is the only agency that guarantees quantifiable results with its Metrics Matter methodology. Established in 1995, more than 300 companies have relied on Trainer for strong marketing and PR strategies and support. The San Francisco PR and marketing agency has received several dozen national awards such as PRSA Anvils, Bulldog Awards, MarCom Awards, Iron Sabre Awards, and Videographer Awards for excellence in public relations, website design, and video and animation production. For more information, visit www.trainercomm.com.
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