MakerBot and B&H Create 3D Printing Store-Within-a-Store

B&H SuperStore in New York Is the First to Offer MakerBot “Mini” Retail Experience

NEW YORK — (BUSINESS WIRE) — May 29, 2014 — MakerBot and B&H Photo Video in New York City are excited to announce the new MakerBot store-within-a-store, opening May 29, 2014, at the B&H SuperStore at 420 Ninth Avenue, New York, New York. This is the first store-within-a-store for MakerBot and its largest retail experience outside of its own MakerBot® Retail Stores in New York, Boston and Greenwich, Connecticut. B&H is known for its professional photo, video, printing and audio products and services, and 3D printing will, according to B&H, nicely complement its already vast array of products offered.

MakerBot and B&H SuperStore in New York City launched a MakerBot 3D Printer store-within-a-store con ...

MakerBot and B&H SuperStore in New York City launched a MakerBot 3D Printer store-within-a-store concept. This is the first store-within-a-store for MakerBot and its largest retail experience outside of its own MakerBot® Retail Stores. (Photo: Business Wire)

“MakerBot 3D printing isn’t exactly new to B&H,” noted Mark Schulze, vice president of sales for MakerBot. “B&H has been selling MakerBot Replicator Desktop 3D Printers online for a few months. In that short period of time, B&H has quickly become one of MakerBot’s highest-performing partners. Expanding MakerBot products to the B&H SuperStore in New York City is a natural progression and one we are really excited to launch with the first-ever MakerBot store-within-a-store.”

“Showcasing cutting-edge technology is part of what B&H is all about,” said Brian Markman, director of sales at B&H Photo Video. “We have been fans of 3D printing for a long time. After seeing the great response to MakerBot products online, as well as the replacement parts for drones/copters used in Aerial Imaging that our customers have made, we know that MakerBot is a proven performer. Our customer base is full of avid makers and we are confident they will also embrace 3D printing and all that it has to offer in the store.”

The new MakerBot store-within-a-store at B&H will be a large, 150-square-foot area in the center of the store where MakerBot Replicator® Desktop 3D Printers will be demonstrated and their capabilities for the photo, video and audio customer will be highlighted. Customers will be able to purchase MakerBot Replicator Desktop 3D Printers on-site as well as to shop online through bhphotovideo.com. The MakerBot B&H store-within-a-store will also sell MakerBot PLA Filament and other 3D printing accessories, including the MakerBot Digitizer™ Desktop 3D Scanner. The MakerBot store-within-a-store at B&H will be staffed by knowledgeable B&H employees that have all been trained on MakerBot Replicator Desktop 3D Printers and will be able to demonstrate their 3D printing skills for customers.

“3D printing is the next creative medium and it makes a lot of sense to combine 3D printing with photo, video and audio products,” noted Bre Pettis, CEO of MakerBot, who is also an avid photographer and videographer. “Photographers and videographers as well as sound technicians are some of the most prolific creators of 3D printed clips, holders, mounts, rails and other accessories that complement B&H’s product lines. This industry has everyday uses for 3D printed accessories. Providing them an opportunity to experience and purchase MakerBot Replicator Desktop 3D Printers and products right at the store they frequent for other supplies is a great combination.”

The MakerBot B&H store-within-a-store will offer the MakerBot Replicator Desktop 3D Printer, the MakerBot Replicator Mini Compact 3D Printer, the MakerBot Replicator 2 Desktop 3D Printer, the MakerBot Digitizer Desktop 3D Scanner, MakerBot PLA Filament and other accessories, such as build plate tape, tool kits and glass build plates.

To learn more about MakerBot and B&H, visit makerbot.com or bhphotovideo.com.

About MakerBot

MakerBot, a subsidiary of Stratasys Ltd., is leading the Next Industrial Revolution by setting the standards in reliable and affordable desktop 3D printing. Founded in 2009, MakerBot has built the largest installed base of desktop 3D printers sold to innovative and industry-leading customers worldwide, including engineers, architects, designers, educators and consumers. The MakerBot 3D Ecosystem drives accessibility and rapid adoption of 3D printing and includes Thingiverse.com, the MakerBot Digitizer Desktop 3D Scanner, the MakerBot Replicator line of Desktop 3D Printers, MakerBot Desktop, the MakerBot MakerCare® Protection Plan, the MakerBot Retail Stores and strategic partnerships with top-tier brands. MakerBot has been honored with many accolades, including Popular Mechanics’ “Overall Winner” for best 3D printer, Time’s “Best Inventions of 2012,” Popular Mechanics’ “Editor’s Choice Award,” Popular Science’s “Product of the Year,” Fast Company’s “One of the World’s Top 10 Most Innovative Companies in Consumer Electronics” and many more. Join the Next Industrial Revolution by following MakerBot at makerbot.com.

About B&H

As the world’s largest source of professional photo, video and audio equipment,  B&H Photo Video  is known worldwide for the knowledgeable salespeople and fast, reliable shipping that have been satisfying customers for over 40 years. B&H is world-renowned as the place to be for all your photo, video, pro audio, and digital imaging needs. Founded in 1973 as a storefront film shop, the New York City operation quickly grew to become the largest non-chain photo and video equipment store in the United States. The store carries a wide range of products, including professional and specialty equipment for sale both in-store and online. For more information on B&H Photo Video, please visit  http://www.bandh.com/ .

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