Adopting Product Lifecycle Management Gives Wireless Electricity Start-Up a Boost

TEWKSBURY, MA -- (Marketwired) -- Apr 29, 2014 -- Omnify Software, a leading provider of web-based Product Lifecycle Management (PLM) software for discrete manufacturers, today unveils its latest Empower PLM application story featuring WiTricity, the industry pioneer in Highly Resonant Wireless Power Transfer (HRWPT) over distance. WiTricity implemented Empower in the company's early stages in order to employ automated and efficient engineering processes that would position them for success as they grew.

WiTricity was a typical start-up company with a small team managing design information in Excel spreadsheets. Even with the minimal amount of data they were managing, they were experiencing the chaos of manual processes. Spreadsheet revisions were constantly changing with no formal change control process or centralized repository location. They needed to replace their Excel spreadsheets with a more formal and controlled automated system for managing dynamic product information such as Bills of Materials (BOMs), engineering changes and product documentation.

Omnify Empower was ideal for a start-up company like WiTricity. It offered a price that was competitive with a part management system they were considering, yet also provided the full functionality and scalability they needed to meet their short and long term goals. In addition, Omnify Empower integrated with WiTricity's existing engineering design environment, Mentor PADS Logic and their Microsoft Dynamics GP Enterprise Resource Planning (ERP) system.

"When we were searching for a product we found that the Omnify Empower solution was a perfect fit for us because it delivered functionality, scalability and a start-up friendly price tag," stated Matt MacDonald, Vice President of Engineering for WiTricity. "We could not function without Empower today as it is an essential tool to make sure our electrical and mechanical design teams are in sync and our engineering processes are controlled and efficient."

Omnify Empower eliminated the need for WiTricity to have to transition from an entry-level product to a new, more robust system like Empower in the future. "Empower truly meets our needs as a growing company," added Mr. MacDonald. "We have grown from just three users to about twenty and the product has scaled with us."

"Start-up companies tend to shy away from PLM systems due to the misconception that they are difficult to implement, require a large consulting effort and have a hefty price tag," stated Chuck Cimalore, Chief Technology Officer for Omnify Software. "Designed with small to midsize companies in mind, our software eliminates the barriers to adopting an enterprise level system with flexible deployment options, an easy to use interface, little to no consulting requirements, integrations with customers' existing tools, as well as an affordable price. When emerging technology customers like WiTricity want the same engineering process control as their larger counterparts, they can get it with Empower PLM."

To read and download the case study, visit: http://www.omnifysoft.com/Customers/Success.aspx?customer=33

About Omnify Software
Omnify Software, the leading provider of business-ready Product Lifecycle Management (PLM) solutions, helps OEMs shorten development cycles, accelerate product innovation and improve bottom-line profitability. Omnify's commitment to customer success has resulted in a unique solution that is quick to implement, easy to use, and provides an open integration platform built on the Microsoft .NET Framework. Our web-based solution offers flexible deployment options that allow customers to deploy on-premises, in the cloud or via a hybrid approach. Omnify is well-known for superior customer service, delivering outstanding training, development and support with a team of experienced technology professionals. For more information about Omnify Software Product Lifecycle Management, please call 978-988-3800, email info@omnifysoft.com or visit www.omnifysoft.com, LinkedIn, Twitter, Facebook and YouTube; or subscribe to the Omnify Software RSS Feed.

"Omnify" is a registered trademark of Omnify Software. Any trade, product or service name referenced in this document using the name "Omnify" is a trademark and/or property of Omnify Software. All other trade, product, or service names referenced in this release may be trademarks or registered trademarks of their respective holders.

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Media Contacts:
Alaine Portnoy
Omnify Software

Email Contact
978-988-3800

Valerie Harding
Ripple Effect Communications

Email Contact 
617-536-8887 





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