Personalization Platform, SPLYT Gives Product Owners Tools to Customize Apps for Users

SPLYT Generates Highly Contextualized Data, Automates Insight Discovery and App Personalization

ORLANDO, Fla. — (BUSINESS WIRE) — March 19, 2014 — Software applications generate vast quantities of data, yet deriving insight from this data has proven to be elusive. To optimize apps for users, product owners require actionable insights. The tools and methods employed by data scientists and software engineers to generate this intelligence are too slow and expensive to deliver relevant and engaging app experiences to diverse audiences. SPLYT announces an entirely new approach to data analysis.

Debuting at the 2014 Game Developers Conference is SPLYT, an advanced data analytics platform that allows application owners to understand user behavior, discover insights and personalize their applications for specific segments of users. Revolutionizing this process is a next generation data pipeline that automates the contextualization of user data, exponentially increasing dimensionality in data and information gain for each data point. SPLYT clients can observe and diagnose problems to optimize their app in minutes, a process which previously took months.

SPLYT will be holding meetings at GDC, March 19-21, at Moscone Center, North Hall in San Francisco.

“Our team’s extensive experience in game development and data analysis has informed every aspect of the SPLYT difference: ease of instrumentation, robustness of reported data, time to decision and the best tools to take action based on insights,” said Philip Holt, CEO and Co-Founder of SPLYT. “We believe our solution provides businesses with the best opportunity for meaningful optimization and marketplace success.”

“Every app is a little different and you never know what data and metrics will lead to the most valuable insights. We integrated with SPLYT months ago and have been able to answer every question we’ve asked of our data,” said Jeremy Cadillac, COO of Cerebral Fix.

Automatically discovering context in data, SPLYT ensures development teams will no longer struggle with missing data, guessing at what data they need for analysis or time lost in re-instrumentation. SPLYT is the only data analysis company that puts data first.


SPLYT changes how product owners and data scientists work to discover insight into their audiences. SPLYT’s revolutionary data contextualization process provides the deepest insight into users and speeds the time to insight and action. Now global with clients from Silicon Valley to Shanghai, SPLYT is headquartered in Orlando.


Laura Kern, APR, 407-413-2626
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