Cascade Engineering Revitalizes Brand, Establishes New Commitment To "Shaping Ideas In Plastics"

Plastics Leader Charts Course for Sustained Excellence in Multiple Industries

GRAND RAPIDS, Mich., May 24 /PRNewswire/ -- Cascade Engineering has developed trash bins with tracking devices, researched animal-proof plastic waste containers, and utilized nanotechnology to mold parts for automotive seating and furniture components. This spirit of innovation is at the heart of a new brand revitalization program encompassing all aspects of Cascade Engineering's operations.

The Grand Rapids, Mich.-based company is working to translate its 30 years of industry leadership into a new market identity, including a refreshed logo, new corporate website and updated marketing information. The Company said the brand revitalization program was established to provide a cleaner, more understandable definition of products and services to customers.

Founded in 1973 by Fred Keller, chairman and CEO, Cascade Engineering is a world leader in engineering plastics systems and components, and serves a variety of industries, including automotive, industrial and solid waste.

"We're taking the sustainable business practices and outstanding reputation Cascade Engineering has built over the past 30 years and communicating that message more clearly to our customers and to the public," said John Kowalski, marketing communications manager. "We have a history of shaping innovation in plastics, solving customer problems, and delivering industry-leading solutions. Our brand revitalization pays tribute to that history and points to a bright future."

The Company has streamlined their solutions groups into three main categories -- Solid Waste Solutions, Industrial Solutions and Automotive Solutions. These groups address the broad capabilities of Cascade Engineering and provide a clearer division for customers.

Cascade Engineering also said it has renewed its commitment to social and environmental responsibility, emphasizing new research, ideas and solutions for customers, employees and the community as keys to long-term success.

As a part of the new brand introduction, Cascade Engineering has launched a new corporate website ( ) and introduced updated sales and marketing materials, a corporate solutions group overview brochure, and a restructured sales force to better identify and serve customer needs.

About Cascade Engineering: Cascade Engineering is shaping ideas in plastics through the development, engineering and manufacturing of plastics products. The Company is a leader in engineered plastic systems and components for the solid waste, automotive and industrial markets. The Company also produces components for OEM customers as well as Cascade Engineering branded products. Cascade Engineering is also widely recognized for its sustainable business and management practices. The Cascade Engineering Family of Companies employs more than 1,200 people -- approximately 750 in the Grand Rapids area.

CONTACT: Eric Lubbers or Jeff Lambert of Lambert, Edwards & Associates,
Inc., +1-616-233-0500, or Email Contact , for Cascade Engineering

Web site:

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