Avnet Electronics Marketing Americas Distributes SMARTRAC’s RFID Products

AMSTERDAM (Netherlands), PHOENIX (Ariz., USA) , Feb 6, 2014Avnet Electronics Marketing Americas, a business region of Avnet, Inc. (NYSE: AVT), has entered a distribution agreement with SMARTRAC N.V., a leading developer, manufacturer and supplier of radio-frequency identification (RFID) and near field communications (NFC) transponders, tags and inlays. The distribution agreement focuses on NFC and ultra-high frequency (UHF) products – market segments with particularly strong growth potential driven by the development of NFC-enabled cellphones, tablets and e-readers.

Click to Tweet: Avnet now distributing @SMARTRAC_NV’s #RFID products http://ow.ly/tjZAx

NFC uses short-range wireless technologies to enable connections to transmit information or complete transactions with one simple wave or touch. Avnet now offers SMARTRAC’s solutions used in access control, contactless payment cards, automated fare collection, border control, RFID-based car immobilizers, asset tracking, baggage handling, industry and manufacturing, inventory management, logistics, supply chain management and more. Avnet and SMARTRAC will also collaborate on offering design-in support and services as well as develop customized solutions for customers.

The possibilities for RFID technologies are endless. Imagine using your phone as a digital wallet, as a master key for your house or your car, or as an identification badge to get into your office building or to scan your loyalty number at the grocery store,” said Alex Iuorio, senior vice president, supplier management and business development for Avnet Electronics Marketing Americas. “SMARTRAC’s RFID transponders offer increased security, more reliability, faster transactions and greater convenience, simplifying numerous processes in everyday life.”

We are combining SMARTRAC’s industry-leading RFID and NFC technologies and services with Avnet’s power as the global leader in distribution and design chain,” said Corey Wilson, global director, consumer experience at SMARTRAC. “Working alongside Avnet’s experienced sales and field application resources, this partnership will provide a dedicated focus on delivering proven high-quality RFID tags and inlays targeting a variety of applications and use cases.”

To view the entire SMARTRAC product line available from Avnet, visit Avnet Express.

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SMARTRAC® is the leading developer, manufacturer and supplier of RFID and NFC transponders, tags and inlays. The company produces both ready-made and customized solutions used in access control, animal identification, automated fare collection, border control, RFID-based car immobilizers, contactless payment cards, electronic product identification, industry, libraries and media management, laundry, logistics, mobile and smart media, public transport, retail, and many more. SMARTRAC has its registered headquarters in Amsterdam, The Netherlands. The company maintains a global research and development, production and sales network. For more information, visit www.smartrac-group.com and follow us on Twitter: www.twitter.com/SMARTRAC_NV.

About Avnet Electronics Marketing

Avnet Electronics Marketing is an operating group of Phoenix-based Avnet, Inc. that serves electronic original equipment manufacturers (EOEMs) and electronic manufacturing services (EMS) providers in more than 80 countries, distributing electronic components and embedded systems from leading manufacturers and providing associated design-chain, supply-chain and value-added integration services. The group's website is located at www.em.avnet.com.

About Avnet, Inc.

Avnet, Inc. (NYSE: AVT), a Fortune 500 company, is one of the largest distributors of electronic components, memory products and embedded technology serving customers globally. Avnet accelerates its partners' success by connecting the world's leading technology suppliers with a broad base of customers by providing cost-effective, value-added services and solutions. For the fiscal year ended June 29, 2013, Avnet generated revenue of $25.5 billion. For more information, visit www.avnet.com.


Heidi Elliott
Public Relations
Avnet Electronics Marketing
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