FirstRain CEO Penny Herscher to Be Female Industry Luminary at Electronic Design Automation's "Back to the Future" Party

SAN MATEO, Calif., Oct. 10, 2013 — (PRNewswire) —  FirstRain, the leader in big data analytics for enterprise sales and marketing teams, today announced that its CEO Penny Herscher will be one of two female industry luminaries to be honored at the Electronic Design Automation (EDA) Consortium's " EDA: Back to the Future" party. As a luminary, Herscher will host a dinner table at the event for guests that include EDA colleagues, alumni and board members, investors, CEOs and more.

Attendees will have a chance to bid on lunch with Herscher for up to three people at an auction to raise funds for the preservation of EDA history by the Computer History Museum. Hosted by the EDA Consortium, "EDA: Back to the Future" recognizes nearly five decades of innovation and excellence in automating the design process and taking electronics to places never dreamed possible. This event will be held on October 16, 2013 at the Computer History Museum in Mountain View, Calif.

Conference and presentation details:

Who: Penny Herscher, CEO, FirstRain

Where: Computer History Museum, 1401 N Shoreline Blvd., Mountain View, CA 94043

When: October 16, 2013, 5:30 - 9:30 pm PST

What: FirstRain CEO Penny Herscher will be one of two female industry luminaries to be honored at "EDA: Back to the Future." She will host a luminary dinner table at the event where guests can have a chance to discuss the role of women in the electronics industry. Herscher has long advocated increasing the number of women in electronic and technology careers, including recently being quoted in CNBC.

About FirstRain

FirstRain is a pioneer and leader in customer insights solutions for the enterprise. FirstRain's cross-platform solutions provide sales, marketing and finance professionals analytics tuned to their specific company strategy and allow them to deeply understand their customer's business and their markets. FirstRain's patented, advanced analytics technology finds business-focused Web and social media and then integrates it seamlessly into the world's premier CRM and social enterprise platforms, including Salesforce.com, Chatter, Cisco WebEx Social, Microsoft SharePoint and Dynamics, Jive and Yammer. This intelligence is similarly incorporated into leading research platforms such as Fidelity.com, Interactive Data and Mergent. Based in San Mateo, California, FirstRain also has offices in New York and Gurgaon, India.

SOURCE FirstRain

Contact:
FirstRain
Merrill Freund, (415) 817-2525
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