TomTom and Asterop Extend Partnership in Geomarketing

~ TomTom to deliver dynamic traffic information to enable Asterop to analyse consumers’ mobility behaviour ~

AMSTERDAM — (BUSINESS WIRE) — June 13, 2013 — TomTom today announces that Asterop has selected its Custom Probe Count product to receive highly accurate traffic intelligence to integrate into a new geomarketing product. Initially launching in France, Asterop Traffic will provide a new layer of business intelligence for marketing decision makers.

By having access to TomTom’s dynamic traffic density information, Asterop will be able to fully understand consumers’ mobility behaviour across France. TomTom’s highly accurate traffic information will, for example, enable Asterop to define the best implementation site for outdoor billboard advertising or designate suitable locations for new retail sites.

Gerard Dahan, CEO of Asterop said: “Asterop Traffic will complement traditional marketing tools and increase confidence in location-based studies. We are pleased to extend our partnership with TomTom by integrating the Custom Probe Count data into our new solution, thus adding an essential set of indicators to the strategic process.”

“Our Custom Probe Count data helps geo-intelligence companies like Asterop, to have a better understanding of consumer mobility,” said Charles Cautley, managing director, Automotive, Enterprise and Government at TomTom. “TomTom has been working with Asterop for over four years, providing a range of historic traffic data and mapping information. Now our Custom Probe Count information makes geographic, demographic and social mobility studies more precise.”

Notes to Editor:

About Asterop

Founded in 1999, Asterop specializes in geomarketing intelligence, providing solutions that aim to strengthen companies’ decision-making processes by crossing internal business data and market data, enhanced by the environment dimension. Asterop aspires to fulfill all demands in geomarketing intelligence: from software, market data and digital maps to consultancy.

Asterop product offer includes geomarketing software (ranging from SaaS to desktop software), cartographic representations and sets of high value-added data (demographics, expenditure potentials, consumer typology, consumer segmentations, competitors retail network location, etc.).

For more information:

About TomTom

Founded in 1991, TomTom (TOM2) is a leading provider of navigation and location-based products and services. TomTom maps, traffic information and navigation technology power automotive in-dash systems, mobile devices, web based applications and government and business solutions.

TomTom also designs and manufactures its own location-based products including portable navigation devices and fleet management solutions, as well as GPS-enabled sports watches.

Headquartered in Amsterdam, TomTom has 3,500 employees worldwide and sells its products in over 35 countries.

For further information, please visit


Cem Cohen, +31 6 11 598532
Global Communications Manager, TomTom
Email Contact

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