Tablet Shipments Reaching Tipping Point for Android to Overtake Apple, According to ABI Research

OYSTER BAY, N.Y. — (BUSINESS WIRE) — May 30, 2013 — Apple has been able to maintain its tablet lead by delivering a quality experience at a premium price. The iPad maker exited the first calendar quarter of 2013 with 50% share of all tablet shipments, though, according to market intelligence firm ABI Research, the Android ecosystem is poised to overtake iOS.

The big variable for Android is China. The Middle Kingdom is passionate about the Apple brand as well as the masses’ ability to afford technology devices. Smaller, 7-inch Android tablets have become popular though most lack the Google suite of apps and Android Play marketplace. A push for sub-$200 tablets is keeping Android relevant in both developed and emerging markets.

“It’s inevitable that Android tablets will overtake iOS-powered slates, though we see no single vendor challenging Apple’s dominance anytime soon,” says senior practice director Jeff Orr. “With media tablets commercially available for more than 4 years, momentum is shifting toward value and affordability, putting tablets in more of the population’s reach.”

Average selling price (ASP) and size have been moving down-market since Android tablets started honing in on the opportunity in 2012. Rather than try to unseat Apple in the 10”-class space, tablet vendors sought a defensible area they could own; the result is the 7”-class devices.

Facing manufacturing limits in its first quarter of offer, the 7.9-inch iPad mini put a dent in the larger iPad sales and Apple profits. The first quarter of 2013 saw Apple cover its backlog and approach the typical 4-6 weeks of sales channel inventory while recording its second-best ever quarter for total iPad shipments. ABI Research estimates that iPad mini represented 49% of units and 39% of total iPad revenues. “Expect iPad minis to become the predominant iPad model after the June quarter,” adds Orr.

These “Media Tablet Market Share” findings are part of ABI Research’s Media Tablets, Ultrabooks & eReaders Research Service ( http://www.abiresearch.com/research/service/media-tablets-netbooks-ereaders/).

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.



Contact:

ABI Research
Christine Gallen, +1-516-624-2542
Email Contact




Review Article Be the first to review this article
HP

SolidCAM: Program your CNCs directly inside your existing CAD system.

Featured Video
Jobs
CAD Systems Administrator for KLA-Tencor at Milpitas, CA
Principal Research Mechatronics Engineer for Verb Surgical at Mountain View, CA
Senior Mechanical Engineer for Verb Surgical at Mountain View, CA
Industrial Designer Intern – Spring 2017 for Nvidia at Santa Clara, CA
Lead Geospatial Analyst for Alion at McLean, VA
Upcoming Events
SOLIDWORKS 2017 Launch Event – Walsall at Village Hotel Club, Walsall, WS2 8TJ Walsall United Kingdom - Mar 30, 2017
PI APPAREL Hong Kong 2017 at SHANGRI-LA KOWLOON 64 Mody Road Tsim Sha Tsui East Kowloon Hong Kong - Apr 5 - 6, 2017
SOLIDWORKS intro and hands on session – Slough at Baylis House, Slough, Berkshire, SL1 3PB Slough United Kingdom - Apr 7, 2017
Engineer 3D! Training + Technology Conference at Hyatt Regency Milwaukee 333 West Kilbourn Avenue Milwaukee WI - Apr 25 - 26, 2017
MasterCAM



Internet Business Systems © 2017 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation GISCafe - Geographical Information Services TechJobsCafe - Technical Jobs and Resumes ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy Advertise