The new product empowers organizations to extend any Customer Relationship Management (CRM) database with visual geographical dimensions. The integration of Galigeo's location intelligence solutions with CRM brings value as a way to put proximity and geography at the heart of sales and service processes and enables organizations with field forces to integrate location applications with performance management, reporting, predictive analytics and campaign management, case (field trouble ticket) management solutions to improve sales and service performance and optimize marketing operations.
More specifically, Galigeo-for-CRM offers 3 main functionalities:
- Visit Planning to help sales and service teams and individuals to organize their daily visit planning, increase the number of visits a day and optimize their visits with location, routing, and proximity search.
- Lead and Case Assignment & Routing to simplify lead assignment, reduce management overhead, shorten time to action on leads and help managers and sales reps to focus on getting the right leads to the right rep quickly and automatically based on actual territory assignments and account assignments in the CRM system.
- Territory Management delivers two primary sets of capabilities. One is to assist in planning, design and validating geographic and account based territory alignments, with territory assignment integration to the CRM system, thereby allowing Managers to define, manage and affect territories within an organization.Second is to leverage our Location Intelligence and spatial functionality to optimize sales performance with a robust set of business and spatial data analysis and visualization capabilities, extending our heritage as a Location Intelligence provider.
A benchmark research study by Ventana Research found that more than half (61%) of organizations said Location Intelligence is very important in helping to improve business processes and performance, and even more (65%) said it is important to maximize the value of customer information. "This requires the context of location and increasing the speed of customer response times. Our research found customer response times as the top factor for investment," said Mark Smith, CEO & Chief Research Officer. "Galigeo-for-CRM provides organizations with the opportunity to help sales and service organizations optimize planning and maximize the potential of customer relationships."
By adopting Galigeo-for-CRM companies across a wide range of industries including retail, consumer goods, food and beverage distribution, Pharma/life sciences increase their effectiveness in providing the sales force complete visibility of information on prospects, customers and products.
Mobile Location Intelligence for Field Teams
Galigeo-for-CRM also maximizes the value of Customer Relationships through mobile technology. The mobile version of Galigeo-for-CRM makes it easy to interrogate data visually and gain valuable location oriented insights, resulting in improved decision-making and business outcomes. Tablet devices combined with 4G deployments significantly enhance and improve access to rich data visualization delivered by location intelligence functionality. The typical business user of the tablet can realize the benefits of location enhanced analysis without needing to be experts in geo-spatial or cartographic analysis tools. Our goal is to help inform the field teams with relevant business data about their customers with the all important location context, making them more productive every day.
Galigeo will be demonstrating this new product at the Ventana Business Summit on May 29 & 30th. Join us for the Ventana Research Business Technology Leadership Summit 2013!
Galigeo provides innovative location intelligence solutions for superior business analytics. Galigeo software connects directly to enterprise applications, maps large-scale datasets and applies spatial processing to enhance data visualization, reporting and predictive analytics. Our solutions are focused on improving business outcomes. Galigeo customers use the solution to improve Sales Territory Management, Trade Areas Analysis and Resource Allocation, among the many other use cases. Galigeo is trusted by some of the world's largest companies and governmental organizations. For more information about Galigeo, please visit www.galigeo.com.
Ventana Business Summit
Galigeo, Zoe Fournier, Phone Number: (646) 375-2149, E-mail: Email Contact