Pioneering Application for InvenSense’s® 6-Axis MotionTracking™ SoC in “Intelligent Headset™” from GN Store Nord

MPU-6500 enables Head Tracking for Contextual Awareness and Audio Augmented Reality Applications

SUNNYVALE, Calif. — (BUSINESS WIRE) — May 20, 2013InvenSense, Inc. (NYSE: INVN), the leading provider of MotionTracking devices, announced that its MPU-6500 MotionTracking SoC is selected for the “Intelligent Headset”, designed by GN Store Nord to enable hands-free information access and augmented reality in an audio headset. GN Store Nord is a global producer of hearing aids, innovative headsets and speakerphone solutions. The Intelligent Headset uses the MPU-6500’s integrated gyroscope and accelerometer to precisely track head movement, enhance the user experience with dynamic 3D audio and provide direction based on the head’s position. Initially launched to the developer community, the Intelligent Headset will be supported by both InvenSense’s MotionApps SDK and GN Nord’s application programming interface development tools accessing the headset’s integrated motion sensors, GPS and 3D audio.

“InvenSense has a large and fast growing developer community of 7,600 developers who recognize the broad application opportunities of motion sensors. These developers can now leverage the Intelligent Headset to develop game-changing audio augmented reality, contextually-aware and location-based applications,” said Ali Foughi, Vice President of Marketing and Business Development at InvenSense. “We are pleased that GN Store Nord, a market leader in audio processing, has chosen our 6-axis MotionTracking technology to introduce their new Intelligent Headset which can enable a whole host of new consumer applications.”

For development information about GN Store Nord’s Intelligent Headset program please visit www.intelligentheadset.com. For additional information on the MPU-6500 MotionTracking device and data sheets please visit www.invensense.com or contact InvenSense sales at Email Contact.

About InvenSense

InvenSense Inc. (NYSE: INVN) is the world’s leading provider of  MotionTracking solutions for consumer electronic devices. The company’s patented  InvenSense Platform and patent-pending MotionFusion technology address the emerging needs of many mass-market consumer applications via improved performance, accuracy, and intuitive motion- and gesture-based interfaces. InvenSense technology can be found in consumer electronic products including smartphones, tablets, gaming devices, optical image stabilization, and remote controls for smart TVs. The company’s MotionTracking products are also being integrated into a number of industrial applications. InvenSense is headquartered in Sunnyvale, California and has offices in China, Taiwan, Korea, Japan, and Dubai. More information can be found at  www.invensense.com.

©2013 InvenSense, Inc. All rights reserved. InvenSense, MotionTracking, MotionProcessing, MotionProcessor, MotionFusion, MotionApps, DMP, and the InvenSense logo are trademarks of InvenSense, Inc. Other company and product names may be trademarks of the respective companies with which they are associated.



Contact:

InvenSense, Inc.
Ali Foughi, 408-988-7339
Vice President
Marketing and Business Development
David Almoslino, 408-988-7339 ext. 285
Director
Marketing and Communications
Email Contact




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