Highlights from Day 3 at The MFG Meeting

March 11, 2013 - Waikoloa, Hawaii . . . More than 650 manufacturing leaders learned valuable lessons from Lt. Col. Rob “Waldo” Waldman during the final session of The MFG Meeting Friday, March 8, at the Hilton Waikoloa Village in Waikoloa, Hawaii. The joining of AMT (The Association For Manufacturing Technology), NTMA (National Tooling & Machining Association) and PMA (Precision Metalforming Association) for The MFG Meeting links the entire manufacturing chain, from OEM's to distribution to end-user manufacturers, and provides the forum for uniquely collaborative conversations on the most relevant topics affecting manufacturing today.

Waldman, also author of the celebrated book Never Fly Solo, shared his belief that the key to building a culture of trust lies with wingmen – the men and women in one’s life who help overcome obstacles, adapt to change, and achieve success. Waldman told how he overcame massive claustrophobia and a fear of heights to become a highly decorated combat fighter pilot with over 65 missions in Iraq and Serbia and that he never fly solo, but by relying on his wingmen and being a wingman for them.

The group learned about four tenets of success in battle: commitment to excellence, being mission-ready and trained, the need to trust, and how to be a wingman.

He shared his experiences of not playing it safe and encouraged the manufacturing leaders in attendance to do the same. Using the example of stepping out of his comfort zone to fly an F-16 Fighting Falcon rather than playing it safe in a C-45 Expeditor on non-combat missions, Waldman illustrated the point: fly, fight, win – don’t just survive. He said go full throttle and push it up when times are tough because pulling back the throttle, or complacency means death.

He also reminded the group that even when they are having a bad day their wingmen are watching and relying on their leadership.

To be mission-ready leaders need to prepare. The right attitude and actions in times of adversity and accountability separate the successful from the unsuccessful. He said the more you sweat in peace, the less you sweat in battle. He urged attendees to train constantly – read the books, build the communications skills, attend the seminars and work harder on yourself than on the job. Be sure to have the tools to adapt and change because customers and wingmen are looking for passion and drive.

Showing full understanding of the complexities of the manufacturing technology world, he discussed loyalty and the importance of being lifters. “Even when you are committed and prepared, you can’t do it all yourself,” he said. “You need the wingman to be there. Competition is coming at you from every direction. Your wingmen crosscheck your blind spot. That’s tough for business owners and managers to see. It’s really all about perspective because we all have blind spots. In the heat of battle, speed means life. You have to respond. You have to listen to the feedback you don’t want to hear, you have to risk the relationship to tell the wingman what the blind spots are. At the end of every mission you have to put the ego aside and debrief to learn what to do when those missiles fire.”

Waldman focused on trust. “Who do you need to say thank you to?” he mused.

Lastly, Waldman gave his insights on how to be a wingman. “You have to take off the mask and ask for help,” he said. “This shows your greatness and changes your fear to courage. On the opposite side of fear, that’s where life is! Allow somebody to do the honor of being your wingman and never turn down the chance to be a wingman.”


For general information, visit the website at TheMFGMeeting.com.


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About AMT:
AMT – The Association For Manufacturing Technology represents and promotes U.S.-based manufacturing technology and its members—those who design, build, sell, and service the continuously evolving technology that lies at the heart of manufacturing. Founded in 1902 and based in Virginia, the association specializes in providing targeted business assistance, extensive global support, and business intelligence systems and analysis. AMT is the voice that communicates the importance of policies and programs that encourage research and innovation, and the development of educational initiatives to create tomorrow’s Smartforce.  AMT owns and manages IMTS — The International Manufacturing Technology Show, which is the premier manufacturing technology event in North America. www.AMTonline.org


About NTMA:

NTMA is the national association representing the precision custom manufacturing industry, which employs more than 440,000 skilled workers in the United States and generates sales in excess of $40 billion a year.  NTMA’s nearly 1,400 member companies design and manufacture special tools, dies, jigs, fixtures, gages, special machines and precision-machined parts.  Some firms specialize in experimental research and development work. www.NTMA.org


About PMA:

PMA is the full-service trade association representing the $113-billion metalforming industry of North America—the industry that creates precision metal products using stamping, fabricating, spinning, slide forming and roll forming technologies, and other value-added processes.  Its nearly 900 member companies also include suppliers of equipment, materials and services to the industry.  www.PMA.org

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