Components Direct Announces Comprehensive Distribution Agreement with Atmel Corporation

Atmel Authorized Distributor adds industry leader to its world-class portfolio of semiconductor manufacturer partners


March 5, 2013 - Components Direct, today announced a comprehensive distribution agreement with Atmel Corporation, to distribute the manufacturer's broad product portfolio including microcontrollers, memory, and programmable logic products. Components Direct provides suppliers like Atmel with an authorized channel for excess, end-of-life and unsold factory inventory while helping to prevent the spread of counterfeit and gray market activity through market intelligence tools. Atmel customers now have an additional manufacturer-direct source for all their Atmel product needs.


The Atmel portfolio at Components Direct offers everything a procurement or design engineer needs including 32-bit microcontrollers, ARM processor-based solutions and wireless microcontroller products. “We are excited to add Atmel’s prestigious brand of innovative products to our line card,” said Steve Martin, SVP of Sales at Components Direct “These products will continue to add to our broad-based product line and further strengthens Components Direct’s value offering to our customers.”


For more information contact Anne Ting, Executive Vice President of Marketing, at Email Contact or visit www.componentsdirect.com to view and buy from Components Direct’s extensive line-card of factory-authorized electronic components.



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