ROHM announces development of a Dedicated System Power Management IC to Support Intel's latest Atom™-based platform

KYOTO, Japan, March 4, 2013 — (PRNewswire) — �ROHM Co., Ltd. (TSE: 6963) has announced the development of a dedicated system power management IC (PMIC) to support Intel® 's latest Atom™-based platform, code name "Bay Trail".  A highly integrated power management solution with industry leading power efficiency, ROHM's PMIC is targeted towards ultra-thin form factor tablet and convertible devices.

Dr. Takahisa Yamaha, Managing Director and Head of ROHM Semiconductor Division said "Our PMIC represents more than just a successful IC design. It represents a strong collaboration with Intel's Mobile and Communications Group that allows Intel to release a cutting-edge tablet SoC platform.  Customers will enjoy the benefit of a fully integrated PMIC which delivers improved battery life and higher integration."  In describing the new PMIC, Dr. Yamaha added, "Intel's most advanced process technology delivers the highest performance with the lowest power consumption in the tablet market."

Stephen L Smith, Intel Vice President and Director, Tablet Platform Development said: "Intel is happy to collaborate with ROHM as one of our ecosystem suppliers to offer a competitive power management solution for the next -generation Intel Atom platform.  ROHM provides a valuable capability in developing and bringing to market energy efficient power delivery ICs critical for Intel's next generation Atom-based tablets."

About ROHM
ROHM Semiconductor is an industry leader in system LSI, discrete components and module products, utilizing the latest in semiconductor technology.  ROHM's proprietary production system, which includes some of the most advanced automation technology, is a major factor in keeping it at the forefront of the electronic component manufacturing industry. In addition to its development of electronic components, ROHM has also developed its own production system so that it can focus on specific aspects of customized product development. ROHM employs highly skilled engineers with expertise in all aspects of design, development and production. This allows ROHM the flexibility to take on a wide range of applications and projects and the capability to serve valuable clients in the automotive, telecommunication and computer sectors, as well as consumer OEMs.

Contact Information:
PR/IR Office, ROHM Co., Ltd.
21 Saiin Mizosaki-cho, Ukyo-ku
Kyoto- 615-8585
Email Contact

SOURCE ROHM Semiconductor

Contact:
ROHM Semiconductor
Intel
Web: http://www.rohm.com




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