CDS Catalog and ModelServer Solutions Now Live on Western Rubber & Supply, Inc. Website

January 15th, 2013 CDS (Catalog Data Solutions, Inc.), a leading provider of online solutions for industrial suppliers, today announced that its online parts catalog and CAD model download solutions are now live on the Western Rubber & Supply, Inc. website.

Since 1976, Livermore CA based Western Rubber & Supply, Inc. has been producing a variety of quality products such as custom molded rubber and plastic, acoustical foam, die cut and form-in-place gaskets and EMI Shielding. “With the evolution of the industrial buying process designers are now selecting products through the web before talking to manufacturers. As a result we are updating our sales process to better serve our customers’ needs,” said Rick MacKirdy, President of Western Rubber & Supply, Inc. “The website allows our customers to find products quickly and “design-in” those products using CAD model downloads. This has greatly simplified the process, saving our customers both time and money. We chose the CDS Catalog and CDS ModelServer SaaS solution for their flexibility, configurability, and adaptability.”

“CDS is delighted to support Western Rubber & Supply, Inc. with our integrated CDS Catalog and CDS ModelServer solutions. Today almost 60 percent of purchasing decisions are made before talking to a sales representative. As such, our marketing and sales processes need to support and influence the way customers now work,” said John Major, CEO of Catalog Data Solutions. “Of the many types of online marketing content at our disposal, only one has been shown to lead to a sale nearly 50% of the time. CAD model downloads may be one of the most efficient and effective sales tools available.”

Catalog Data Solutions helps industrial suppliers and distributors grow sales and strengthen customer loyalty through interactive online product catalogs, ecommerce, 3D CAD model delivery and product configurator solutions.



About Western Rubber & Supply, Inc.

For more than 30 years, Western Rubber & Supply, Inc. has produced quality rubber products for the OEM marketplace. Western Rubber and Supply, Inc. is more than just a rubber supplier, they are an AS9100:2009, Rev. C certified organization that has become a leading manufacturer and distributor of engineered solutions. Customers have been drawn to the quality, efficiency and competitive prices of Western Rubber & Supply, Inc. and have stayed for the service. They are experienced in handling a wide variety of rubber and plastic products for a diverse range of industries. For more information Western Rubber & Supply, Inc. can be reached at 925-960-8700 or by visiting



About CDS (Catalog Data Solutions, Inc.)

CDS is a leading SaaS provider of product search, configuration, and online CAD solutions for Industrial Suppliers.  Founded in 2005 with headquarters in San Jose, CA, Catalog Data Solutions enables Industrial Suppliers to increase sales by enabling their products to be specified into new designs, improve website conversion rates, generate high quality sales leads, and improve customer service. CDS SaaS solutions include the CDS ModelServer™, CDS Catalog™, and CDS CAD Configurator™.  CDS’s highly skilled and experienced professional services team provides implementation services for the successful deployment of CDS SaaS solutions.  The company’s customers include the world’s leading manufacturers and distributors in the High Tech and Industrial Manufacturing industries.  For more information CDS can be reached at 408.550.8820 or by visiting


Press Queries:

Brian Campbell

CDS 408-550-8824

bcampbell (at)

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