Invention Machine To Co-Sponsor Innovation Event

BOSTON—(BUSINESS WIRE)—March 15, 2004— Invention Machine Corporation ( www.invention-machine.com), the leading provider of software that optimizes and accelerates the innovation process, today announced that it will be a co-sponsor of the upcoming Front-End of Innovation Conference in Boston, MA, May 24-27, 2004. The conference, now in its second year, focuses on the importance of the front-end of innovation.

"Today, organizations can apply processes and tools to accelerate idea creation and new product development; improve existing products; and bring structure and predictability to invention without sacrificing creativity," said Mark E. Atkins, President and CEO of Invention Machine. "The ideation stage, experts say, determines 70 to 80 percent of a product's development costs. Invention Machine's Goldfire Innovator(TM) software helps Global 5000 manufacturing companies like HP, Boeing, Whirlpool, and Samsung accelerate the innovation process during product conception and enhancement."

The Front-End of Innovation Conference is chaired by Peter A. Koen, Associate Professor, Wesley J. Howe School of Technology Management, Stevens Institute of Technology and features keynote speakers Clayton M. Christensen, Harvard Business School; Dean Kamen, DEKA Research and Development; Eric von Hippel, MIT Sloan School of Management, among others. Event organizers are the Product Development and Management Association (PDMA) and the Institute for International Research (IIR).

To learn more about Invention Machine, visit www.invention-machine.com, email info@invention-machine.com, or stop by the Invention Machine booth at the Front-End of Innovation Conference.

To register for the event visit http://www.iirusa.com/frontend/ or email register@iirusa.com. Please mention your registration priority code: M1604XIMPR

About IIR

The Institute for International Research (IIR) is the world's largest international conference company with more than 100 different business units and 3,500 employees in 70 countries. Founded in 1973 by Irvine Laidlaw, the current Chairman, IIR continues to provide unbiased, leading-edge business information through our conferences, workshops, seminars, and the Internet. www.iirusa.com

About PDMA

Serving people with a professional interest in new products, The PDMA is a non-profit organization dedicated to improving the theory and practice of new product development and management. It focuses on the needs of senior practitioners and academics whose common interest is the creation of new goods and services. The membership is drawn from a broad spectrum of management functions with roughly equal representation from both technical and marketing areas. The interdisciplinary blend of PDMA's membership is further differentiated by a balance of industry participation ranging from packaged goods to high technology to industrial markets. Approximately 70% of the members are corporate practitioners with the remainder coming from academia and service providers. www.pdma.org

About Invention Machine

Invention Machine Corp. delivers software that optimizes and accelerates the innovation process to:

1) Bring structure and predictability to the art of invention;

2) Help fuel product pipelines with new products and product refinements;

3) Accelerate time to market as well as corporate growth; and

4) Deliver unprecedented efficiency to the innovation effort.

For more than a decade, over 1,000 innovative companies, representing more than 50,000 users worldwide, have leveraged Invention Machine's solutions to drive top-line growth, reduce costs and expedite time-to-market by improving process efficiencies and more rapidly fueling their product pipelines with higher-quality products.

Invention Machine customers include: Boeing, Delphi Automotive, Honda, HP, NASA, Northrop Grumman, Procter & Gamble, Peugeot, Samsung, Saipem, and Shell. Headquartered in Boston, Massachusetts, Invention Machine has development facilities in Minsk, Belarus, and offices in France and the United Kingdom. For more information on Invention Machine visit www.invention-machine.com.



Contact:
Invention Machine Corporation
Rebecca Henry, 617-305-9250 ext.370

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