Automotive Leaders to be Honored at MAIN Event Co-Sponsored by Dassault Systèmes

Annual Event Initiates North American International Auto Show Activities

AUBURN HILLS, Mich. — (BUSINESS WIRE) — January 7, 2013Dassault Systèmes (Paris: DSY) (Euronext Paris: #13065, DSY.PA), the 3DEXPERIENCE Company, world leader in 3D design software, 3D Digital Mock Up and Product Lifecycle Management (PLM) solutions, announced its sponsorship of the Motorcity Automotive Industry Night (MAIN) Event, where industry innovators and student designers are recognized for their contributions to automotive excellence. This year’s event, to be held at the Detroit Orchestra Hall on Sunday evening, January 13, 2013, will honor the Global Industry Executive of the Year, as well as the North American Innovator of the Year. Additionally, the high school student winner of the Ford Motor Company and Lawrence Technological University-sponsored “Designing for the Future” competition will also be announced. In addition to being an automotive awards ceremony, this invitation-only event serves as a welcome and homecoming to Detroit for automotive professionals, especially those attending the North America International Auto Show.

Dassault Systèmes has been a founding supporter of the Main Event, the brainchild of Lawrence Tech’s Director of Transportation Design Program, Keith Nagara. The Dassault Systèmes 3DEXPERIENCE platform’s CATIA application has been at the forefront of 3D vehicle design since 1982 and continues as the automotive vehicle design application of choice, with many vehicles worldwide designed in CATIA. This application also serves as the backbone of the Lawrence Tech transportation design curriculum.

The MAIN Event features designs by students in the transportation design program, model car exhibits, and stations for viewing Dassault Systèmes’ latest 3D design software. “We are excited to support and develop this event, which provides a unique opportunity to create synergies between industry and academia and promote industry excellence,” said Phil Borchard, CATIA Shape and Styling Specialist, Dassault Systèmes.

Attendees can try the CATIA Natural Sketch solution, which provides a breakthrough 3D sketching experience that joins together the intuitiveness of creative 2D painting gestures with the power of accurate, realistic 3D modeling. Users can see their 2D sketches transformed into 3D surfacing instantly, enabling innovation and adding huge efficiencies to the vehicle design.

For more information on Dassault Systèmes solutions for the transportation & mobility industry, please visit: Educators and students interested in Dassault Systèmes software solutions can visit where products and support are offered at special academic pricing.

About Dassault Systèmes

Dassault Systèmes, the 3DEXPERIENCE Company, provides business and people with virtual universes to imagine sustainable innovations. Its world-leading solutions transform the way products are designed, produced, and supported. Dassault Systèmes’ collaborative solutions foster social innovation, expanding possibilities for the virtual world to improve the real world. The group brings value to over 150,000 customers of all sizes, in all industries, in more than 140 countries. For more information, visit

CATIA, SOLIDWORKS, SIMULIA, DELMIA, ENOVIA, GEOVIA, EXALEAD, NETVIBES, 3DSWYM and 3D VIA are registered trademarks of Dassault Systèmes or its subsidiaries in the US and/or other countries.


Dassault Systèmes Press Contacts
North America
Derek LANE, +1-818-673-2243
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