Cabela’s Selects PTC to Speed Innovation and Accelerate Time-to-Value

Rapid Out-of-the-Box implementation leads to brand innovation and fast growth

NEEDHAM, Mass. — (BUSINESS WIRE) — November 13, 2012PTC (Nasdaq: PMTC) today announced that Cabela’s, the world's largest direct marketer of hunting, fishing, camping and related outdoor merchandise, has chosen PTC Windchill® FlexPLM® software, PTC’s Product Lifecycle Management (PLM) solution for retail, to eliminate redundant tasks and enable more time for creativity and innovation. That emphasis on speed to innovation will enable Cabela’s to introduce more Cabela’s brand products to the assortment each season, thereby growing its overall brand in the US and globally.

Cabela's Women's  Varsity full-zip hooded sweatshirt (Photo: Business Wire)

Cabela's Women's Varsity full-zip hooded sweatshirt (Photo: Business Wire)

Cabela’s is using PTC PLM solutions to manage the entire lifecycle of their apparel products from conception through design, technical design, sourcing, and manufacturing to commercialization. By integrating business processes, workflow and data, PTC solutions are enabling Cabela’s to increase fill rates and improve margins, thus supporting Cabela’s core strategy of improving merchandising performance.

In selecting PTC solutions, Cabela’s was particularly interested in the proven processes and practices enabled by its out-of-the-box capabilities. Being able to implement a comprehensive retail PLM system in a short period of time has allowed Cabela’s to quickly realize value and reduce product cycle-time from ideation to commercialization.

“We take our brand very seriously at Cabela’s and that is why we partnered with PTC,” said Gabriel Garcia, PLM Manager for Cabela’s. “Being able to implement a best practices PLM solution out-of-the-box was crucial for us. By week three with PTC, we were already adding design content and adding much more to our apparel brand line.”

“With all of the change and challenges in the retail industry today, Cabela’s recognized the clear advantage of deploying a comprehensive PLM solution and chose PTC to deliver that solution quickly and efficiently,” said Beth Borland, Director of Retail & Consumer strategy, PTC. “Now that their Apparel division has successfully implemented PTC Windchill – and immediately began to see the business benefits - we are excited to continue working with Cabela’s to roll out to their Footwear and Hardgoods Products divisions so that they too can expand their lines and the overall Cabela’s brand.”

The PTC Windchill-based enterprise solution for the Retail and Consumer industries is designed to address both industry-specific challenges, as well as everyday business pressures. It offers a high-performance, Web-based platform that provides line planning, specification management, merchandizing, product development, sourcing, costing, quality and compliance with full supply chain collaboration capabilities for managing the complete product lifecycle.

Additional Resources

About PTC

PTC (Nasdaq: PMTC) enables manufacturers to achieve sustained product and service advantage. The company’s technology solutions help customers transform the way they create and service products across the entire product lifecycle – from conception and design to sourcing and service. Founded in 1985, PTC employs over 6,000 professionals serving more than 27,000 businesses in rapidly-evolving, globally distributed manufacturing industries worldwide. Get more information at

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The announcement of a customer’s selection, implementation, deployment or adoption of PTC software is not necessarily indicative of the timing or amount of revenue from such engagement or of the company’s overall revenue for any particular period.

PTC, the PTC logo, Windchill, and FlexPLM are trademarks or registered trademarks of Parametric Technology Corporation or its subsidiaries in the United States and other countries.


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