Visit Our Customer Experience Clinic at Booth 541
STAMFORD, Conn. — (BUSINESS WIRE) — September 27, 2012 — According to the DMA, direct marketing spend in the U.S. is will grow 3.4% in 2012 to $168.5 billion. While the strongest growth rates are in digital, all direct marketing calls for relevant data to be applied to each touch point between brands and customers. Marketers have the power to exponentially grow revenues for their brands in 2012 by using the latest technologies.
At the DMA flagship event October 15 – 18, 2012, Booth 541, Pitney Bowes Inc. (NYSE: PBI) will be hosting a Customer Experience clinic showing marketers how to leverage data targeting and analytics in all print and digital customer communications. Visitors will also learn how to improve delivery times, boost response rates and reduce postage spend with direct mail and cross-border parcel solutions. For Pitney Bowes clients, capturing a real-time 360-degree-view of the customer includes all channels – mail, call centers, email, social media, in store interactions, direct mail, transactions and Web activity such as live chat or site visits.
The DMA has announced the 2012 Innovation Award winners. Pitney Bowes is very pleased to congratulate our client Centryc Solutions PTY Limited for winning the Brand, Social & Content Marketing category with their “ Me Tag”/My Experience solution. Portrait Explorer from Pitney Bowes Software won the Innovation Award for the Database, Measurement & Attribution category.
On Monday, October 15, at 3:00 pm Ballroom B, Chuck Cordray, president of Volly presents It’s Not All About You: the Digital Mailbox and Marketing’s New Frontier.
On Tuesday, October 16 at 3:15 pm, Ballroom E, Communications Convergence: Break Through the Clutter and Increase Lifetime Value features Pitney Bowes customer David Fenske, Vice President of Fenske Media with Pitney Bowes experts Ramesh Ratan and Mark Smith.
On Tuesday, October 16, Pitney Bowes is proud to sponsor the first ever Personal Connections ECHO Award. The new category recognizes companies and marketers that lead the way in customer communications by using customer insights and marketing to create personal, long-lasting consumer relationships.
Pitney Bowes has been providing data security and privacy for decades as they manage customer communications for small, medium and Fortune 100 firms in the financial services, healthcare, public sector and retail industries. As a trusted vendor, Pitney Bowes solutions meet all SEC, HIPAA and USPS standards for accuracy, security and privacy.
About Pitney Bowes
Delivering more than 90 years of invention, Pitney Bowes provides business communications software, mailing systems and services that integrate physical and digital communications channels. Long known for making its customers more productive, Pitney Bowes is increasingly helping other companies grow their business through advanced customer communications management. Pitney Bowes is a $5.3 billion company with 29,000 employees worldwide. Pitney Bowes: Every connection is a new opportunity™. www.pb.com
Pitney Bowes Inc.
Carol Wallace, 203-351-6974