Pictometry(R) Awarded Foundational U.S. Patent for Pitched Surface Measurement Technology

ROCHESTER, NY -- (Marketwire) -- Aug 02, 2012 -- Extending its global leadership role in aerial imaging, Pictometry International Corp. has been awarded a foundational United States patent for its unique technology and systems used to accurately calculate the area of vertical and pitched surfaces from oblique aerial photography.

Patent No. 8,233,666 -- granted on July 31 -- has significant implications for the rapidly growing roof measurement services industry, which is utilized by insurers, independent adjusters, contractors, and homeowners to quickly obtain precise details about rooftop surface areas.

With its latest patent, Pictometry now has an even more distinct competitive advantage. The company's Roof Measurement Reports provide easy, on-demand access to professionally-created profiles that can be requested for nearly any property from a smartphone or computer. Each includes precise measurements of the roof presented with high-resolution oblique aerial images, line drawings and multiple tables of results.

"This is our tenth U.S. patent for inventions surrounding oblique image capture, processing, and use, reflecting Pictometry's continued industry innovation," said Richard M. Hurwitz, chief executive officer of Pictometry. "Our customers have come to expect and rely on Pictometry's intellectual property leadership stretching back to the earliest days of the company. That now includes measuring areas of roof facets and walls, in addition to image capture, oblique image database storage and retrieval; and obtaining accurate measurements of distance, height, elevation and area. These are the key foundational elements upon which we've created and grown an entire industry."

Unlike traditional orthogonal (top down) aerial and satellite photography, Pictometry's high-resolution oblique images show each side of every structure, roadway and outdoor object, with views from all four cardinal directions. Since each pixel is individually geo-referenced, users can quickly and precisely measure height, distance, altitude and surface area directly on the images in real-time.

For additional information, please visit www.pictometry.com.

About Pictometry
Pictometry International Corp. is the leading provider of data-rich aerial imagery, analytics, integrations and reports, utilizing its patented technology. Geo-referenced and accurate for location-based planning, high resolution Pictometry Intelligent Images™ enable users to measure sites and structures for area, distance, height, elevation and more directly from their computers or mobile devices. Professionals in the assessment, insurance, construction, oil & gas and other industries -- plus government agencies -- use Pictometry imagery daily, overlaying it with GIS data and integrating it into existing systems to create enterprise-wide productivity tools. The company's vast image library of 145 million data-rich images is continually updated and includes assets from 150 countries and territories around the world. To learn more, visit http://www.pictometry.com/or follow @Pictometry on Twitter.

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Media Contact:
Mike McDougall, APR
McDougall Travers Collins for Pictometry
+1.585.789.1623

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