Companies Plan to Co-Develop New Anamorphic Solutions Specifically for Emerging 5D Category of Content CreationLAS VEGAS, April 19, 2012 — (PRNewswire) — NAB SHOW -- CAMERON | PACE Group – the worldwide leader in 3D production technology and services – today announced that it has partnered with Vantage Film to begin developing 3D/5D anamorphic lens systems that will empower the content creation community with an entirely new toolset they can use to elevate the level quality, depth, and engagement of the entertainment they deliver.
"Contemporary filmmakers benefit tremendously from the technology they have at their disposal," said Vince Pace, co-founder, CAMERON | PACE Group. "Together with Vantage Film, we intend to further enhance their toolkit, making it easier and more efficient to immerse audiences into the stories they want to tell."
CAMERON | PACE Group (CPG) and Vantage Film will collaborate closely on new solutions designed specifically to address the needs of 3D/5D content creation, beginning with the incorporation of Hawk 28mm, 35mm, 45mm, 55mm, 80mm, and 110mm lenses into existing CPG solutions.
Vantage Film is currently developing an innovative anamorphic lens system whose stated goal is to set a future benchmark for anamorphic cinematography. Prior to worldwide availability, this cutting-edge solution will be delivered to CPG for evaluation and possible use on upcoming 3D/5D productions.
Introduced by James Cameron and Vince Pace this week onstage at the 2012 NAB Show, 5D production consists of a single camera system that can capture both 2D and 3D simultaneously, without requiring additional budget. Anamorphic cinematography refers to the technique of capturing a widescreen picture on non-native widescreen aspect ratio visual recording media.
Representatives from CPG are at the 2012 NAB Show at the Las Vegas Convention Center this week from April 14-19. The company's expo booth, #O32390 located in the Outdoor/Mobile Media area, will showcase a number of 3D/5D solutions, one of which features a pair of Hawk V-Lite Anamorphic 45mm/T2.2 – 1.3x Squeeze lenses.
About CAMERON | PACE Group
CAMERON | PACE Group (CPG) is the industry leader in 3D technologies and production services. Led by co-founders James Cameron and Vince Pace, CPG is advancing the future of 3D through the development of products, solutions and creative tools for use across all media channels. Supporting networks, studios, broadcasters, filmmakers and creative teams globally, the company's unparalleled expertise helps content producers realize the full potential of 3D as a new, immersive and powerful storytelling medium. CPG's easy, efficient and cost-effective 3D solutions have supported productions generating more than $7.5 billion in box office, and have played a key role in nine concert films, 27 features and more than 140 sports broadcasts worldwide.
About VANTAGE | HAWK
VANTAGE | HAWK is the industry leader in anamorphic lens technologies for motion picture applications. Led by Peter Martin and Wolfgang Baumler, VANTAGE designs and manufactures lenses and digital tools to advance the art of filmmaking with cutting-edge equipment and technology. The company is headquartered in Weiden, Bavaria with rental facilities in Berlin, Paris and Prague. Together the sites provide customers all over the world with VANTAGE's unique camera and lens packages. Recent activities in the HAWK lens design resulted in the creation of a entirely new and much appreciated film format: HAWK 1.30x Squeeze. Both the Hawk Anamorphic Lenses and the PSU video assist system received several technical awards and are constantly used on major Hollywood and international productions. VANTAGE equipped more than 900 feature films and over 10,000 commercials.
SOURCE CAMERON | PACE Group
|CAMERON | PACE Group