Newsbyte: SAP Launches SAP ActiveEmbedded and SAP Rapid Prototyping Services

WALLDORF, Germany, March 21, 2012 — (PRNewswire) —   SAP AG (NYSE: SAP) today announced the availability of SAP® ActiveEmbedded services as a new support engagement. SAP today also launched SAP® Rapid Prototyping services, a new premium engagement service.

SAP ActiveEmbedded was created to enable customers to implement and operate better, and be prepared for accelerated adoption of game-changing technologies and other innovations from SAP. The offering provides a unique combination of an embedded support team at the customer site for specific projects and engineering services supported by expertise in tackling customer challenges

"By providing on-site access to SAP experts for solution improvement and rapid prototyping through an agile, as-needed model, the SAP ActiveEmbedded offering helps customers who are wrestling with complex requirements and provides short-term, tangible business value," said Stuart Williams, software practice director, Technology Business Research (TBR).

SAP ActiveEmbedded is intended to remove barriers to innovation. The services place an emphasis on accelerating knowledge and skills transfer by helping customers to maximize their existing investments and make them manageable, supportable, scalable and optimized. The offering also aims at high levels of data consistency and operational efficiency.

SAP Rapid Prototyping gives customers the unique opportunity to test drive and experience the value of new innovations from SAP, such as the SAP HANA® platform and mobile apps, With the service, customer should be enabled to do so in an easy and accelerated way prior to making a full investment. SAP Rapid Prototyping is available through the premium engagements SAP ActiveEmbedded or SAP® MaxAttention™ support.

"We have learned how to accelerate innovation, supportability and knowledge transfer by working closely with our customers," said Uwe Hommel, executive vice president of SAP Active Global Support. "With SAP HANA and game-changing technologies from SAP, this is more important than ever. Mergers and acquisitions need to be managed with as little disruption as possible, and custom developments need to be upgradeable and supportable at minimum cost, or eliminated completely where possible. These are among the critical aspects SAP ActiveEmbedded directly addresses."

To learn about SAP ActiveEmbedded, SAP Rapid Prototyping and the overall SAP Services portfolio, visit For more information, visit the SAP Newsroom. Follow SAP on Twitter at @sapnews.

Media Contact:
Phillips Hofmann, +49-6227-740970, Email Contact, CET



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