Motorola Expands Broadband with a New Digital Audio Product That Allows Cable Subscribers to Stream Audio from Their Computers to Their Stereos -- Wirelessly!
ANAHEIM, Calif., Nov. 28 /PRNewswire/ -- Motorola, Inc. (NYSE: MOT - news) Broadband Communications Sector announced today that it is featuring the Motorola simplefi(TM) streaming audio receiver today at the Western Cable Show 2001 (Booth 5001, Anaheim Convention Center, Nov. 28-30, 2001). The introduction of simplefi marks the first time that high-fidelity playback of digital streaming audio is made possible in an easy-to-use wireless product. Motorola Broadband, working with its California-based partner, SimpleDevices, developed simplefi to take advantage of the convenience and quality of digital audio. The Motorola simplefi receiver enables broadband subscribers to stream high-quality audio from the Web to their existing stereo equipment, allowing them to control and listen to Internet music and other digital audio files wirelessly throughout their homes.
Motorola Broadband has added simplefi to its home-networking family as another compelling application to drive broadband interest and adoption as well as to help open up new possibilities for subscription broadband services. simplefi can allow operators to offer new media-related services -- such as the delivery of preference-based content and information and music downloads -- which can help reduce churn, increase customer loyalty, and deliver the recurring revenue streams that inevitably result.
Future simplefi enhancements planned by Motorola include leveraging its encryption and digital rights management (DRM) expertise to integrate features that allow operators to securely offer subscription-based audio services.
"simplefi is an example of the kinds of advanced broadband services for the home that Motorola is developing to help operators 'broaden broadband,"' explained Vince Izzo, Motorola Broadband's director of home networking. "The Motorola simplefi receiver represents an emerging class of devices that leverage the computer and a broadband connection to move digital media away from the PC and into other areas of the home -- basically extending the convenience, enhancing the performance, and increasing practical usability of Internet music."
An Emerging Trend Made Simple
For many, the Internet offers a wealth of commercial-free music and radio programs. With the growing popularity of Internet audio content, consumers have sought a simple solution for listening to such programming beyond their tinny, desktop speakers or portable-style MP3 players. The MP3's compact file size makes it the most popular digital format for Internet-based audio.
With the broadband connection provided by operators, cable subscribers can quickly download content in traditional MP3 fashion or stream it directly through the home stereo system. All they need is a wireless network adaptor attached to the home computer, a simplefi receiver and a home stereo. A wireless remote puts the controls right in the user's hand. With one push of the remote's "TagIt!" button, content is easily tagged for review later. Subscribers can use this tagged data to search for concert tickets, purchase CDs or read artists' biographies.
The wireless aspect is simplefi's first advantage, but the simplicity of the device is its second great appeal. Users don't have to be technically savvy to enjoy the benefits of simplefi and high-fidelity audio streamed throughout their whole house.
Founded in 1999, SimpleDevices has developed an integrated software platform for delivering customizable, premium digital content beyond the PC to a variety of wireless devices for the home, automobile and enterprise. The platform, centered around the SimpleWare(TM) device-networking software, allows consumer electronics OEMs to develop a new class of connected products such as stereos, automobiles, and PDAs that leverage an Internet-connected PC or gateway. Visit the SimpleDevices website at www.simpledevices.com .
About Motorola Broadband Communications Sector
The Motorola Broadband Communications Sector was created when General Instrument Corporation (GI) was acquired by Motorola, Inc. in January 2000. Combining GI's leadership in converged voice, video, and data networks with Motorola's global reach and brand identity, the Motorola Broadband Communications Sector focuses on broadband solutions that deliver interactive television, the Internet, and telephone services over wired and wireless networks. For more information about the Motorola Broadband Communications Sector, visit www.motorola.com/broadband .
About Motorola, Inc.
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