Email Blast Specification

• Anita Gangal anita@ibsystems.com 408-850-9235

• Creative must be submited three business days prior to start date

• Blast materials must include a subject line no more than 12 words or 150 characters.
• Subject lines should be as enticing as possible, more than ONE word, and NOT in ALL CAPITAL LETTERS.

• Default: MCADCafe on behalf of Company Names. Example: MCADCafe on behalf of Adobe Systems
• From line must be between 7- 80 characters (Including white space).

• A list of email addresses to review the test email.

• A list of email addresses that must receive the production email blast

1. HTML version:
   
   • The Blast must be in HTML format.
     It cannot be a Word Document converted to HTML.
   • Only text, JPG and GIF images are allowed.
   • It must be in table-based layout;
     using CSS only to control typography and color.
   
   
2. Text version:
   
   • Text versions should be no more than 10K and may not include any image files.

• Flash, Rich Media, Image Maps and Javsacript cannot be sent via e-mail.
• A blast that is entirely a linked image is NOT recommended, as today's e-mail platform block images. An HTML e-mail should be a combination of text and images with a call-to-action within the text.

• We will provide 2 versions for testing: 1 text, 1 HTML

• Single domain name per line - To exclude a company, a domain name must be provided.
  Example: Company: Magma Design Automation domain name is magma-da.com
• One email address per line.
• File Format Preference: a text file with suffix .txt