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Description

Contents

Minding Your Business with Mapinfo
Author: Whitener, Angela / Davis, Jeff

Cover: cover
Pages: 300
List Price: $46.95
Published by Onword Pr
Date Published: 01/1998
ISBN: 1566901510


Contents

Introduction
Part One: Business Applications of MapInfo

Chapter 1. Marketing, Advertising, and Sales
Chapter2. Decision Sciences
Chapter 3. Telecommunications andInformation Systems
Chapter 4. Banking, Insurance, and Real Estate

Part Two: Case Studies

Prices Changes in Retail Petroleum Markets
Thrifty Rent-A-Car
Rural Press and CDATA
Canada Post
Emergency Medical Service Institute
PageNet
Louis Dreyfus Natural Gas
Visimark

Appendix A: Glossary
Appendix B: Reference Material and Data Sources
Appendix C: MapInfo Product Line Overview
Appendix D: Contact Information

Index