I spent most of the week in Toronto at Autodesk Accelerate, a conference that discussed Autodesk’s manufacturing strategy going forward. The theme of the conference was “The Future of Making Things” (at least according to Autodesk), and in large part Autodesk succeeded in getting this message across with its Fusion 360.
For a long time Autodesk has tried to be everything to a wide range of industries – from manufacturing to mapping to architecture to entertainment. Some forays have been successful, some not so much, but that hasn’t stopped the company from trying. I personally was glad to see manufacturing return as a focus of Autodesk recently, because for the past couple years a focus has been, in my opinion, AEC and rebuilding the world. Not that that’s necessarily a bad thing, but this focus left a lot for mechanical design/manufacturing customers wondering how committed the company was to them for the long haul.
After making a big noise about its investments in manufacturing, the company has divested itself of some interesting manufacturing products and technologies for a variety of reasons. Previously, and I’m dating myself, but it wasn’t all that long ago that Autodesk had dedicated manufacturing products, such as Mechanical Desktop and AutoCAD Mechanical (I was a big fan of both at the time). Then came the late arrival of Inventor for 3D design, but that’s story for another time. Finally, Autodesk has said to me that IoT is definitely in the center of their radar screen but what is there to show for it? Sure, IoT has a mechanical component, but it’s a lot more than just that, and it will become more prominent in Fusion over time.