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Posts Tagged ‘Spark’

Autodesk Gets REAL

Friday, February 27th, 2015

San Francisco is always a great destination, but even more so when the weather is sunny and warm as it was this week while we attended the REAL 2015 Summit, Autodesk’s initial foray into making sense of a term it coined – reality computing. In Autodesk’s vernacular, creating data is what ultimately is used to create reality, but more about what that actually means later.

REAL 2015 was nothing like any company-sponsored event I had ever attended. It was all about 3D capture (scanning/sensing), computing (modeling), and creating (additive/subtractive manufacturing). It was more like a sophisticated maker faire than a traditional trade show. I’ll admit that I was a bit skeptical about coming to REAL 2015, thinking it was going to be a 2 ½ day Autodesk sales pitch/advertisement to a captive audience, but was pleasantly surprised that it was nothing of the sort, and was more analogous to a TEDx event, which is a very good thing.

Capture was put into the context of sensing that is becoming ever more ubiquitous (think smartphone cameras); Compute was about the cloud, mobility, social media, and analytics; and Create was about the increase of accessible fabrication. These three branches were talked about going from feasible to transformational, as well as Autodesk’s initiative as a company of then transforming implications to applications.

REAL2015: Where the sensors meet the maker

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Autodesk University 2014 –Business Wagers Paying Off

Thursday, December 4th, 2014

Along with about 10,000 other attendees, we were at Autodesk’s annual user forum spectacle in the desert – Autodesk University 2014 – now in its 22nd year. Amidst a couple of surprisingly foggy morning in Las Vegas this week we saw, heard, and experienced a number of interesting thing from Autodesk, partners, and customers.

More than anything this year, it was pretty evident that a number of business moves, some gambles really, are beginning to return real dividends on their investment.

Autodesk’s very approachable CEO, Carl Bass, was front and center as usual at AU, and this time around he didn’t have to do much defending of his business decisions of the past few years. For the most part he’s risen above the skepticism of some customers, industry pundits, and competitors, and has led Autodesk to the forefront of contemporary engineering software and services that will serve the company well near and long term. In a word, to the benefit of Autodesk he’s been a smart and savvy gambler who wagered a lot, and is starting to win big.

AU 2014

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MasterCAM



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