A few weeks ago we were in Los Angeles attending SOLIDWORKS World 2017. As usual, it was an overwhelming whirlwind of people, sights, sounds, and information while it was taking place, but has come into better focus now that some time has transpired for letting all of it sink in and make sense. One of the things I wanted to especially sort out was SOLIDWORKS’ take on model-based definition (MBD), where it stands today, and where it might be headed in the future
The last day of SOLIDWORKS World 2017 I sat down with Oboe Wu, SOLIDWORKS MBD Product Manager, and we discussed several aspects of MBD. Our discussion on SOLIDWORKS MBD centered around the creation and consumption of MBD data (that are tied to customers’ workflows), and the fact that MBD is transitioning from the “why implement” phase to the “how to implement” phase.
In the video below, SOLIDWORKS MBD Product Manager, Oboe Wu, discusses how to eliminate conversion of 3D data to 2D documents and fully leverage 3D design data throughout an organization and partners to reduce redundant tasks. He explains MBD from SOLIDWORKS’ point of view.
What is SOLIDWORKS Model-Based Definition?
He said that MBD is much more than just software applications and requires both process and mindset shifts to be successful. SOLIDWORKS wants to make defining, creating, and consuming MBD data as easy as possible because MBD is such a major process shift.
The consumption side of MBD data showcases the real purpose of MBD – to realize the full potential of downstream, intelligent manufacturing applications provided by the digital thread. The SOLIDWORKS charter is how to better consume MBD data.
According to Wu, time savings on the MBD data creation side is relatively small when compared with the time savings that can be realized on the consumption side. Ideally, data should be created once and consumed numerous times. In other word, the more times that MBD data is consumed, the better the value of creating it in the first place.
Since it began in 1986, Spatial has developed software components – modular software packages that perform a set of specific and related functions. This class of software is designed to work as a functional component of a larger application, such as CAD, CAM, CAE, Additive Manufacturing (AM), and Building Information Modeling (BIM). The goal of component software is to standardize the interfaces between software utility functions so that they can work together efficiently and cohesively.
In developing its software components, Spatial has always realized, too, that the best engineering software excels at optimizing imported data for data reuse. Spatial understands that design data reuse is much more than just data exchange.
This week was one giant blur at SOLIDWORKS 2017 in Los Angeles that was witnessed not only by me, but also more than 5,000 attendees. The exhibit floor with over 120 partners opened at the beginning of the Superbowl with TVs and libations all around, so most people were in a good mood by the end of the game, especially if they were a New England Patriots fan.
The theme for this years SOLIDWORKS WORLD was, “The New; The Next; The Never Before,” which was a good idea but was not evident until the third day of the conference exactly what this meant. On the first day, the SOLIDWORKS message was choppy, not cohesive, clear, or coherent as it could/should have been; and some of the presenters didn’t make sense, as there was too much entertainment fluff and not nearly enough technical content that users come for, me included. Why drag AEC and the Dassault Systems 3D Experience platform into a SOLIDWORKS event? After all, this is SOLIDWORKS World, not Dassault Systemes Universe.
SOLIDWORKS WORLD 2017: Entrance to Exhibit Hall
However, things got much better as the conference commenced in earnest with classes and the exhibition floor in full swing.
Some of the biggest announcements from SOLIDWORKS World 2017 follow briefly below. In coming weeks we will cover each of these and others in much more detail based on discussions we had with SOLIDWORKS’ product managers.
Last week, Dassault Systèmes announced that it had reached an agreement to acquire full ownership of 3DPLM Software Ltd. (3DPLM), its joint venture in India with Geometric Ltd.
3DPLM, formed in 2002 with Dassault, has a team of about 2,000 employees in India working on research and development and services related to Dassault Systèmes’ 3DEXPERIENCE platform and brand applications. In 2002, Geometric was a joint venture with Dassault Systèmes, 3D PLM Software Solutions Ltd. with an equity participation of 58% and 42% respectively.
In other words, moving forward to last week, Dassault Systemes said it will acquire all of 3DPLM Software, an R&D company it owns jointly with Geometric, an Indian engineering services provider. The transaction means that the French PLM software group will be able to fully integrate 3DPLM into its operations, which center around its 3D Experience platform.
Although it isn’t exactly breaking news, Bunkspeed, a developer of advanced rendering technologies, as we know it, or rather, as we knew it, has a new overseer and brand — SOLIDWORKS Visualization.
SOLIDWORKS Visualization products (note the plural) provide a suite of standalone software tools that combine rendering capabilities with design-oriented features and workflows that “enable easy and fast creation of visual content for designers, engineers, marketing, and other content creators”. The last part of that statement always gives me a chuckle — advanced rendering products, even if they’re “easy to use” are not necessarily for the faint of heart or those who easily become impatient. Also, “easy to use” does not guarantee professional looking results. For example, remember back several years ago when Encapsulated PostScript arrived one scene. Suddenly, with the opportunity to use dozens of fonts, many “professional-looking” documents looked more like gaudy ransom notes or circus posters.
I’m not saying that with some training and practice, just about anyone could produce good looking photorealistic renderings. I’m just saying that this (like many aspects of technical software) is not always the “professional results out of the box solution” that too many marketing hype types like to push.
SOLIDWORKS 2016 Visualize
Since it’s GPU based for ray tracing, you might want to invest in a good graphics card to take advantage of all SOLIDWORKS Visualization packages can do.
As said earlier, and since everybody likes options, SOLIDWORKS Visualize is available as the following two packages: (more…)
We just returned from SolidWorks World 2015 in Phoenix, AZ this week, and what a week it was! We recorded a several video interviews, met briefly with just about every exhibiting partner, talked with a lot of SolidWorks staffers and users, and even sat in on a couple of the technical sessions.
Among many events at SolidWorks World 2015, the new CEO of SolidWorks, Gian-Paolo Bassi, was introduced. Several times during the conference, he reassured current SolidWorks users that SolidWorks as we know it will continue and so will the investment in continual improvement. I took those words to mean that SolidWorks in its current form is here for the long haul. It will be supplemented by new products, such as SolidWorks Concept Design and SolidWorks Industrial Design, but the flagship product will stay the course for some time to come.
Based on what I saw and heard this week and have experienced the past couple of years, I think Gian-Paolo will be good for SolidWorks corporate and community going forward. Most of the people we spoke with this week at SolidWorks World had similar positive sentiments about the future with a more “technical guy” at the helm.
Starting with SolidWorks World 2015, whenever possible at future events with exhibitors, we will choose a Best of Show in both Hardware and Software categories. Every exhibitor is eligible, including the sponsoring vendors, but we also look long and hard at smaller companies as well with innovative technologies, products, and services.
We go to and participate in several engineering software conferences every year, and one of our favorites this year (as it has been for several years) is SOLIDWORKS World 2015. This year’s event takes place February 8-11, 2015 at the Phoenix Convention Center in Phoenix, AZ.
At SOLIDWORKS World 2015, we’ll be in Booth #405 covering the show from wire to wire. We’re also recording video interviews of Dassault Systemes personnel, as well as several exhibiting partners. If your company is exhibiting at SOLIDWORKS World 2015 and you would like to arrange a video interview, contact Sanjay Gangal at 408.850.9202 or firstname.lastname@example.org.
Well, we can’t say that 2015 in the MCAD industry has started off on a dull note.
With what many in the industry I’m sure consider a surprise, this morning Dassault Systèmes announced that Gian Paolo Bassi has been appointed CEO of its 3D design software brand SOLIDWORKS. Gian Paolo Bassi replaces Bertrand Sicot, who will become Vice President Sales of Dassault Systèmes’ Value Solutions sales channel.
The press release says Bertrand was “promoted,” but going from CEO to VP doesn’t exactly seem like a promotion to me. However, this isn’t the first “promotion” of this type. Sicot’s CEO predecessor, Jeff Ray, endured a somewhat similar fate about four years ago when he became Executive Vice President of Geographic Operations, at the time a newly created position within Dassault. I guess, just chalk it up to “business is business.”
Paolo Bassi will lead the development of SOLIDWORKS’ future product and technology strategies designed for the desktop and the cloud, as well as continued collaboration with the brand’s user community.
Going back just a year, in the following video Bertrand Sicot, then CEO of DS SOLIDWORKS, speeds down the Lake Placid sled track at 95 mph in a bobsled designed in SOLIDWORKS by Bo-Dyn Bobsled.
SolidWorks CEO Bertrand Sicot’s Bobsled Ride for SolidWorks World 2014
We just returned from Dassault Systemes 3DEXPERIENCE Forum North America in Las Vegas this week. Truth be told, Las Vegas is not one of my favorite destinations, but I was intrigued by what I might discover about Dassault’s elusive 3DEXPERIENCE, something I’ve always had difficulty getting my head wrapped around. I came to Las Vegas hoping to finally understand what the 3DEXPERIENCE platform was about, also hoping the Forum would provide that opportunity.
After learning all I could at the Forum, I now realize that the 3DEXPERIENCE platform is a comprehensive engineering and business platform, each dependent on the other and not mutually exclusive.
On many different levels and in many different contexts, the Forum was all about experience, experience, and experience. Design and engineering definitely took a back seat at this event. This is a departure from competing engineering software companies where it’s all about products and subscriptions. Keep in mind, though, that the Forum was geared primarily toward big companies with current and prospective customers at the CxO level. This being the case, most of the presentations were high level and emphasized business potential over technology implementation. Technology was presented in the context of strategy, experience, and culture; not as an end in itself.
Dassault Systemes’ 3DEXPERIENCE Platform
Until this Forum, I reacquainted myself to the fact that Dassault Systemes (DS) is involved in 12 major market segments/industries that include:
Aerospace & Defense
Architecture, Engineering, & Construction (AEC)
Consumer Goods & Retail
Consumer Packaged Goods & Retail
Energy, Process & Utilities
Financial and Business Services
Transportation and Mobility
Marine and Offshore
That’s quite a broad range of markets that are served, and DS has strategically entered these markets through organic in-house development, as well as through acquisitions.
Below is the 3DEXPERIENCE compass with brief descriptions of its various points of reference and components.
The 3DEXPERIENCE Platform Compass
In DS’s view, consumers do not just buy products anymore, but rather, experiences. During the Forum, DS used Apple as an analogy to reinforce this thought on customer experience. Apple sells both products and supporting services that equate to an overall experience for customers – Macs, iPhones, iPads, iTunes, Genius Bar, etc. It seems like DS aspires to do the same.
If you’ve been around the technical/engineering software business as long as I have, as with any business, nothing stays the same. This includes founders, executives, and other major players who were once prominent in the industry, but for many reasons have moved on. Some, to other companies in the industry, some to other industries, and some who have just plain disappeared. History never stands still and the CAx industry is no exception.
Although it’s a bit dated and based on a research project, check out the video below for a very short recap on the history of CAD:
A Short History of CAD
During the coming weeks and months we’ll try and track down players who were formerly very prominent in the MCAD arena and see what they’re up to now. Some of these folks include:
John Walker – Autodesk
Mike Riddle – Autodesk
Carol Bartz – Autodesk
Dominic Gallello – Autodesk
Dick Harrison – PTC
Steve Walske – PTC
Jim Meadlock – Intergraph
Joe Costello – Think3
Pat Hanratty — MCS
Martin Newell – Ashlar
Jon Hirschtick – SolidWorks
John McEleney — SolidWorks
Jeff Ray – SolidWorks
Jason Lemon – SDRC
Fontaine Richardson – Applicon
John Wright – United Computing (later Unigraphics)
Thomas Curry – MSC Software
Robert Bean – CADKEY
Obviously, this list only scratches the surface of possibilities. If there is anyone currently or formerly renowned in the CAD/CAM/CAE/CAx industry you would like to see us track down and update what they’re up to, send an email to me at email@example.com with a subject line that reads, “Where Are They Now?”, and we’ll do our best to respond in an upcoming blog on a person’s whereabouts and more recent accomplishments.