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Posts Tagged ‘SIGGRAPH 2014’

MAXON CINEMA 4D Provides Versatile CG Tools for Media, Entertainment, and MCAD

Wednesday, September 17th, 2014

During SIGGRAPH 2014, we talked to a lot of attendees and exhibitors. One of the CG software developers we spent time with was MAXON, whose flagship product line is CINEMA 4D. Admittedly, this software product is targeted primarily to the media/entertainment market, but also has a place in the MCAD world as well, just as Autodesk’s Maya and 3ds Max have. Certainly not a huge market, but one that has a place for these specialized applications.

CINEMA 4D is a 3D modeling, animation and rendering application developed by MAXON Computer GmbH (Friedrichsdorf, Germany). It is capable of procedural and polygonal/surface modeling, animating, lighting, texturing, rendering, and common features found in 3D modeling applications.

We spoke with Paul Babb, President and CEO of MAXON for the Americas. He said that CINEMA 4D is an animation product used for motion graphics for broadcast television, visual effects, scientific/medical animation, video game graphics, and architectural and engineering visualization.

At their SIGGRAPH 2014 exhibit, MAXON employed a wide range of artists at the booth showing what CINEMA 4D can do, such as game developers, visual effects artists, and motion graphics experts. Also exhibited at the booth were demonstrations showing integration with the Arnold renderer and the Houdini graphics engine.

What is CINEMA 4D?


SIGGRAPH 2014: – Cloud-based 3D Modeling, Rendering, and Animation

Wednesday, August 27th, 2014

Although SIGGRAPH is primarily focused on computer graphics (CG) as it relates to media and entertainment (M&E), there were several technologies that could be used constructively in the MCAD arena.

One of the more interesting ones we came across with possible MCAD implications was, a web-based 3D computer graphics software developed by Exocortex, a Canadian software company. was announced in July 2013 and first presented as part of the SIGGRAPH 2013 program later that month. With that in mind, we checked it out earlier this month at SIGGRAPH 2014 in Vancouver, British Columbia. Basics of Polygon Modeling is offered on what the company calls a freemium basis, a pricing strategy by which a product or service (typically a digital offering such as software, media, games or web services) is provided free of charge, but money (premium) is charged for proprietary features and functionality. freemium pricing structure is discussed below. is part of an ongoing proliferation of web/cloud-based 3D technologies. WebGL, HMTL5, CSS3D, and Canvas were the start, and were followed by a myriad libraries and other 3D software that runs inside web browsers, and also can run under any OS, tablet, or smartphone. is an impressive example of such burgeoning cloud-based technology. Instead of being a proof of concept or a set of limited features, is a comprehensive 3D app. It’s also open source and promises to support the Blender file format in the future (more about Blender later). Real-time Collaboration has many interesting following features, including:

  • Hierarchical scene graph
  • Lights and cameras
  • Robust support for Polymeshes, including indexed UV, Normal and Color maps
  • Flexible operators (known as “modifiers” in 3DS Max.
  • Keyframe-based animation
  • Powerful sub-object editing
  • Renderer and pass management
  • Extensive materials
  • Sharing/collaboration capabilities
  • Rudimentary bones and skinning
  • Real-time multi-user collaborative editing
  • Automatic versioning with history (somewhat analogous to parametric, history-based CAD modeling and a PDM system)
  • Plugin model
  • Script log
  • FBX, Collada, OBJ, ThreeJS and STL file format support.


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