About a month ago I spent a few days in Boston at PTC’s LiveWorx 2015 event. It was an eye opener for me and a brief look into the future of PTC with its growing emphasis and dependence on the Internet of Things (IoT).
Beyond the technologies and business strategies presented, what struck me was the relatively young crowd attending with relatively young PTC PR people pushing the IoT platform. Sold out with over 2,300 attendees (up from ~350 in 2014), the draw was similar or maybe more than this year’s PTC Live Global user event. Although Creo and Windchill were certainly present at LiveWorx, they took a back seat to IoT offerings, such as ThingWorx, Axeda, and others.
So what does IoT really mean? I don’t know either because it’s evolving so rapidly and all participating vendors define it so that it accommodates what they offer best. In other words, until standards are established, the definition continues to evolve. I will admit, however, that PTC currently has a leg up on virtually all of the competition for IoT in its traditional design, engineering, and manufacturing space.
A standard definition is in the works, however, and IoT generally refers to uniquely identifiable objects and their virtual representations in an Internet-like structure. The term Internet of Things was proposed by Kevin Ashton in 1999, although the concept has been discussed since 1991, so it’s not exactly brand new.
According to PTC, the Internet of Things has the potential to create trillions of dollars of new economic value in the coming decade. To capture this value, manufacturers will rely on new applications that enable the creation of smart, connected products, thus PTC’s interest and commitment, as shown in the brief video below.
PTC’s Vision for Smart, Connected Products (more…)
Last week at LiveWorx 2015, PTC made several major product and strategic announcements around the Internet of Things (IoT) and their implications for the future of PTC. A couple of the most prominent of these product announcements were ThingWorx 6.0 and ThingWorx Converge.
Before being acquired by PTC about 18 months ago, ThingWorx realized that making IoT a reality required an ecosystem of complementary technologies that enable “things” to be created, connected, operated, and serviced. With the ecosystem established, applications that capitalize on the data these “things” generate can be developed.
According to Russ Fadal, President & General Manager, ThingWorx, a PTC business, it’s estimated that in 2010 there were approximately 7 billion connected smart devices in the world. That number is expected to be in the neighborhood of 1 trillion by 2035. That’s explosive growth, to say the least!
He said that today IoT is challenged because 80% of resources are dedicated to infrastructure and 20% for applications, and he would like to see those percentages reversed. Other issues that he, PTC, and the IoT industry as a whole are trying to resolve include security, predictable performance, 10X+ faster production and implementation, and what to do with the mountains of data generated by IoT devices. Security is especially important because it is not an event, but an ongoing process that will never go away. No small concerns here, therefore the evolution of the platform ecosystem — ThingWorx.
So, you think that the Internet of Things (IoT) is a fad? Based on my experience at PTC’s LiveWorx 2015 in Boston this week, IoT is a big part of the future, not only for PTC, but for all of us.
Still not convinced? Just the attendance figures alone from this year over last might help convince you – LiveWorx 2014 (~350 attendees); LiveWorx 2015 (>2,300 attendees). Numbers don’t lie and that shows the growing interest in IoT.
Because of the amount of material covered in just a couple of days, and the major implications surrounding IoT and PTC, I’ll be writing about some the major (and some minor) technology and business announcements, as well as how this all fits together and might shape PTC’s strategy going forward, including:
The benefits and advantages of IoT from PTC’s perspective
Problematic IoT concerns that persist, including security and safety
PTC’s partnership with ServiceMax for connected field service management
PTC’s ThingWorx Converge as an IoT integration hub
The ColdLight acquisition for handling big data and predictive analytics
The ThingWorx Marketplace that has apps and related tools for IoT
We’re in Boston’s Back Bay this week for PTC’s LiveWorx 2015 conference on the Internet of Things (IoT).
This event is a new one for us and one that largely foretells the future direction of PTC.
If you’re here, let’s talk. This is all brand new to me, and I’m on an educational mission. I’d like to hear your opinions on what’s good, what’s bad, and what might potentially be scary, as well as game-changing in this new foray for PTC.
This year we’ve attended several technical meetings and conferences in the design, engineering, and manufacturing realms and have heard one concept/phrase repeated much more than anything else – Internet of Things (IoT). That said, we consider IoT to be the most significant technology of the year for 2014.
Simply, IoT is a newer implementation and outgrowth of an older technology known as Machine-to-Machine (M2M).
The Internet of Things (IoT) refers to uniquely identifiable objects and their virtual representations in an Internet-like structure. The term Internet of Things was proposed by Kevin Ashton in 1999, although the concept had been discussed since 1991.
Radio-frequency identification (RFID) was seen as a prerequisite for the Internet of Things in the early days. The initial thought was, if all objects and people in daily life were equipped with identifiers, they could be managed and inventoried by computers.
Today, the term IoT is used to denote advanced connectivity of devices, systems, and services that goes beyond machine-to-machine (M2M) communications and covers a variety of protocols, domains, and applications. Both of the technologies are expected to enable billions of new devices in the near future (I’ve seen forecasts of 20-100 billion connected devices by 2018 or 2020).
The Internet of Things: Dr. John Barrett at TEDxCIT
In most M2M and IoT scenarios, the device being monitored and/or controlled contains an integrated sensor and wireless transceiver connected through a cellular, WiFi, or other wireless link to the Internet. Keep in mind that all devices are assigned an Internet Protocol (IP) address for unique identification and role purposes. The Internet connection communicates with a remote server that contains the application software. The monitoring device then makes an Internet connection to the same server to complete the service request loop.
Data from the communication is then captured, displayed, stored, and control commands are issued as a result of it.
The Internet of Things Explained
In mechanical design and engineering, while many of the hardware and software vendors have expressed interest in IoT, PTC has really embraced it and positioned it as a major part of their overall strategy going forward. (more…)
It appears that PTC is wading deeper into Internet of Things (IoT) waters with the announcement that it has signed a definitive agreement to acquire privately-held Axeda Corp., a pioneer in the development of technologies that connect machines and sensors to the cloud. Paying approximately $170 million in cash, PTC’s primary motivations behind the acquisition are Axeda’s innovative technology, customer base, and partnerships that could directly complement the PTC ThingWorx business across the entire Internet of Things technology stack.
Editor’s Note: This is the fourth installment of a series of four evaluation articles of CAD/PDM systems for SMBs.
PTC Windchill PDM Essentials is intended to bring collaborative engineering to smaller companies for organizing and managing product content so that they can improve design reuse, broaden access to product information across roles, and ensure control over design versions and release processes.
PDM Essentials is basically a role-based, template-based, pre-configured bundle in an optimized Microsoft Windows environment.
PTC Windchill PDM Essentials is a scaled-down version of PDMLink, Windchill’s primary data management solution, allowing smaller firms to manage CAD data and product development-related Microsoft Office documents.
Along with over 2,000 other attendees, we just returned from the PTC Live Global 2014 conference and exhibition in Boston. It was a very good show at a very good venue — the Boston Convention Center.
The two biggest things we noted at the conference were PTC’s involvment and commitment to the Internet of Things (IoT) and the introduction of PTC Creo 3.0. We also noted a more upbeat crowd attending the show this year than in years past. The attendees we spoke with said the lighter attitude was due to PTC’s announcements, PTC’s corporate direction, and an economy that continues to slowly improve.
PTC Technology Update – PTC Live Global 2014 Keynote
Last week at its annual user conference, PTC announced that some of its PTC Creo design and analysis applications will be available and supported later this month in a Virtual Desktop environment. Five Creo apps – PTC Creo Parametric (formerly Pro/ENGINEER), PTC Creo Direct (formerly CoCreate), PTC Creo Layout, PTC Creo Options Modeler, and PTC Creo Simulate, have been verified as Citrix Ready and ready for virtualized prime time.
Starting with PTC Creo 2.0 M060, these applications will be supported by PTC when running on virtualized desktops on an IBM server through a Citrix and NVIDIA-powered integration. It will also let users work on a wider variety of operating systems – including mobile – through the Citrix Receiver and NVIDIA GRID vGPU technologies.
PTC’s Virtualized Creo Environment
By supporting virtual desktops, PTC also lets users employ a device of their choice – a device powered by Windows, Mac OS X, or any of the major mobile platforms, such as iOS, Android, and Windows Mobile. This will add an additional element of flexibility and accessibility for PTC users by eliminating the need for every member of an extended development team to have a Windows-based device solely dedicated to design or analysis tasks.
I couldn’t locate any brand new video on the new virtualized Creo apps, but here’s an older one on Creo View Mobile to give an idea of what the new apps might look like.
“Some power users experience network bandwidth limitations when they work with their largest assemblies, simply because they need to move a lot of data from a PTC Windchill server to their local workspace. This inefficiency slows the design process for some of our customers’ most proficient users,” said Mike Campbell, Executive Vice President, CAD Segment, PTC. “But now imagine working on huge assemblies in PTC Creo with little to no network latency impacting your part load times because all of the data is right there – potentially on the same server rack as PTC Windchill – and is therefore almost immediately available. You actually have a better user experience than if you tried loading the data across the network to your local machine.”
In addition to the performance edge, running PTC Creo in a virtualized environment offers customers a level of IP protection that is not available with alternate deployment methods. Company data stays on its servers, allowing customers complete freedom to collaborate with external design partners in real time utilizing the same design data.
The Citrix Ready program helps customers identify third-party solutions that are recommended to enhance virtualization, networking and cloud computing solutions from Citrix. PTC Creo applications completed a verification process to ensure compatibility with Citrix XenDesktop with Citrix HDX 3D Pro and an NVIDIA GRID K2 board with two high performance NVIDIA Kepler GPUs.
PTC says it expects PTC Creo 2.0 M060 will be available in late June (June 21 to be exact). However, the timing of this or any product release, and any features or functionality, are subject to change at PTC’s discretion. Standard PTC floating license pricing applies to the new virtualized Creo apps.
Honestly, based on announcements and conversations a couple of years ago, I never would have imagined that PTC would be this cloud centric at this time and moving forward. As more becomes known, and as they become available, we’ll let you know how the new Creo virtualized apps contrast, compare, and perform with their desktop counterparts.
This announcement could help to finally provide the momentum and customer uptake that PTC has been hoping for until Creo 3.0 is released early next year.
Along with about 1,900 attendees, we just returned this week from the 2013 edition of the PTC Live Global conference and exhibition in Anaheim, CA. We saw and heard several interesting things from PTC employees, partners, and customers.
Let’s start off on Day 1. After a short introduction, PTC’s president and CEO, Jim Heppelmann took the stage with the song “Iron Man” by Black Sabbath blasting. What’s that about? The early focus of his address was the focus of not only PTC, but just about every other software vendor – mobility.
This dramatic change of tune comes just a couple of years after Heppelmann derided the notion of software as a service and cloud computing as nothing more than “vapor.” Today, mobility to PTC, according to Heppelmann, consists of products being delivered as a service, with the line blurred between product and service.
He then introduced the concept of reverse innovation to accommodate different unique requirements for different customers. Interesting concept, but I need to get more details on exactly what this means.
He went on to say that for products in general, value is shifting away from hardware to software, especially embedded software. Increasingly, products are defined, upgraded, and updated via software. Traditional hardware manufacturers are beginning to employ more software engineers than mechanical engineers. As handy as these software innovations might seem, do they offer too many choices and ultimately frustrate customers and drive up costs? The verdict on this remains to be seen, but I tend to say, “yes,” too many choices can be overwhelming, especially for products that are meant to be simple.
What he was getting at, though, is that increasing numbers of CPUs and software mean “smart” products connected to the Internet. In other words, an “Internet of things,” thanks largely to increasing connectivity.
With 10 Creo apps currently available, and although the next release of Creo (3.0) won’t be available until early next year (Q1?), a few hints were given about what it might look like. Think scalability and interoperability – more on that later, though. PTC says that today, one in four Pro/ENGINEER users has upgraded to Creo, but sees adoption rate at 50% uptake by the end of this year. That seems just a bit optimistic, but potentially doable.
I’ve just begun with the highest of highlights about the conference and the future as PTC sees it. Over the few weeks I’ll discuss some of the most significant announcements coming out of PTC’s user conference with regard to new products/technologies, corporate direction, and customers’ reactions. From what I witnessed this week, PTC’s future looks brighter than it has for quite some time.