This week PTC announced the upcoming release of the newest version of its Vuforia platform for AR development, Vuforia 7. The company says Vuforia 7 will introduce major advancements in the ability to attach digital content to more types of objects and environments, and a new capability for delivering enhanced AR experiences on a wide range of handheld devices.
PTC claims that Vuforia is the world’s most widely used platform for AR development. With support for mobile phones, tablets and eyewear, Vuforia has powered more than 475 million installs of AR apps from the App Store and Google Play. Vuforia Engine, the core of the platform, uses a device’s camera(s) and sensors to function as a digital “eye” inside an app. It “sees” objects and surfaces where content can be placed, and enables developers to create AR experiences using existing development tools.
Vuforia 7 will introduce Model Targets,a new feature for attaching content to objects that have not been recognizable using existing computer vision technology. Model Targets recognize objects by shape, in contrast to existing methods that rely on detailed visual designs typically found on print media, product packaging and many consumer goods. With Model Targets, content can be attached to objects such as automobiles, appliances, and industrial equipment and machinery. Model Targets will enable a new class of AR content that can replace traditional user manuals and technical service instructions.
Jay Wright, President, Vuforia: State of Augmented Reality
Responding to developers, Vuforia 7 will also introduce a new capability for placing content on horizontal surfaces. Vuforia Ground Plane enables content to be placed on the ground, floor or tabletop, whether indoors or outdoors. Vuforia Ground Plane extends the functionality of the Vuforia Smart Terrain feature, first announced in 2013 to take advantage of depth sensing cameras. Vuforia Ground Plane will support a wide range of today’s devices and provides an ideal solution for developers to build visualization apps, ranging from in-home furniture shopping to design review.
The spring season seems to be the time of year when many companies and professional organizations hold their annual conferences, and this spring was no exception. I’ve attended several events in the past few weeks and noted striking differences of two of them — divergence at RAPID + TCT 2017 and convergence at LiveWorx 17 — and that’s how I want to wrap up our spring 2017 trade event tour (although I have one more next week).
Divergence at RAPID + TCT 2017
Diverge (dih-vurj, dahy-): Tomove,lie,orextendindifferentdirections fromacommonpoint;branchoff. To turn aside or deviate, as from a path, practice,or plan.
3D printing/additive manufacturing (AM) are about making something digital into something analog. Although the technologies are 30+ years old, many things are still being done as they were in the beginning, such as building 3D models, exporting STL data, etc. However, several aspects of AM are diverging from its historical roots.
For example, the first AM materials were polymers, and they still account for ~85% of all materials used, but metals are coming on strong and now account for about 14% of the materials used. The range of materials being used, though, is constantly increasing — everything from ceramics to composites to food to living tissue.
Panel Discussion at RAPID + TCT 2017
Volume quantities are also diverging from one-offs or small quantities for rapid prototyping to real production quantities where the costs can be justified when costs go down and production speed goes up.
PTC’s user conference in Boston last week (LiveWorx17 ) covered a lot of ground — everything from Creo to Windchill to augmented reality (AR), but the focus of the event was PTC announcing the launch of its newest version of ThingWorx Industrial Internet of Things (IoT) platform – ThingWorx 8. According to the company, with this update, ThingWorx evolves into a more robust, comprehensive industrial IoT (IIoT) technology offering. PTC also announced a new lineup of ThingWorx-powered apps for the manufacturing environment, as well as ThingWorx Studio support for native authoring and publishing of AR experiences for Microsoft HoloLens.
Interestingly, PTC’s VP of Corporate Communications, Jack McAvoy said that two of this year’s three main messages for LiveWorx17 revolved around ThingWorx as more than a platform and the evolving ThingWorx ecosystem through physical/digital convergence.
PTC’s foray into IoT got a big boost about four years ago when it acquired ThingWorx, creators of a platform for building and running applications for the Internet of Things (IoT), for about $112 million. The acquisition of ThingWorx immediately positioned PTC as a major player in the emerging Internet of Things era.
According to a research report, Disruptive technologies: Advances that will transform life, business, and the global economy from the McKinsey Global Institute, the Internet of Things has the potential to create economic impact of $2.7 trillion to $6.2 trillion annually by 2025. The firm believes perhaps 80 to 100 percent of all manufacturing could be using Internet of Things applications by then, leading to potential economic impact of $900 billion to $2.3 trillion, largely from productivity gains. For example, with increasingly sophisticated Internet of Things technologies becoming available, companies can not only track the flow of products or keep track of physical assets, but they can also manage the performance of individual machines and systems.
Most large PLM companies deal with three groups of people that are necessary for survival – employees, customers, and investors. Every company regards and treats the three groups differently, but most of the successful ones acknowledge the importance of all three – although some companies are better at it than others and some companies regard one or more of the groups as necessary evils.
Each of the groups gets the information it needs to make decisions from different sources, such as press releases, news feeds, whitepapers, eBooks, financial reports, and so on. Financial reports for tech companies are especially interesting not only because of what they say, but what they might imply. And, while some companies try to report “alternative facts,” financial figures don’t lie, and some things are obvious, but there are always numbers subject to speculative interpretation.
That brings me to PTC’s most recent financial report that was made public last week. There were some surprises, some good, some not so good, but in many ways reinforced and reflected the direction of the company, namely IoT. Admittedly, IoT was not the biggest source of revenue for PTC, but it’t clear that it is increasingly important to the health and wealth of the company.
Just about a year ago, PTC received the IoT Innovation Vendor of the Year Award from marketing analytics and consulting firm Compass Intelligence at the 2016 International Consumer Electronics Show (CES). The Compass Intelligence Annual Awards recognize the best Internet of Things (IoT) products and services offered in the market during the past year.
In the view of the award presenting organization, PTC had become a leading provider of technology that enables its customers to realize the value inherent in the Internet of Things. As well, in their opinion, PTC’s CEO, Jim Heppelmann, had become a major thought leader, having coauthored two seminal HBR articles that describe the implications of the IoT and offering companies a blueprint to get started on their own IoT journeys.
This week PTC announced that it had been named Industrial Internet of Things Company of the Year by IoT Breakthrough, an independent organization dedicated to recognizing IoT products and companies that stand out in the industry. PTC also received the IoT Breakthrough award for “Industrial IoT Solution of the Year” for its Kepware KEPServerEX industrial connectivity software.
As part of its ongoing acquisition quest, less than a year ago PTC acquired Vuforia from Qualcomm Connected Experiences for $65 million. What a difference a year has made!
Vuforia is an augmented reality (AR) technology platform, that PTC is betting will enrich its technology portfolio and further foster its strategy to provide technologies that blend the digital and physical worlds. In other words, the next phase of the Internet of Things (IoT).
When it was first reported that Qualcomm was soliciting bids for Vuforia as part of its effort to cut costs and focus on its key mobile business, PTC surprisingly was the ultimate suitor for the company and its technology.
Vuforia is a software platform that democratizes AR development. According to PTC, Vuforia is the most widely used AR platform in the world, powering more than 80% of AR apps in the Apple App Store and Google Play. In fact, more than 30,000 Vuforia-powered applications have been published on the App Store and Google Play – and have led to more than 275 million app installs. Vuforia also supports an active developer ecosystem with more than 250,000 registered developers, and more than 30,000 projects in development.
What a difference a few days make. Last week I was in Denver teaching math to middle schoolers and this week I was in Boston with about 4,000 others attending PTC’s LiveWorx 16. The spotlight at the conference shone on the Internet of Things (IoT) and PTC’s commitment to it.
So, you think that the Internet of Things (IoT) thing is still just a fad? Based on my experience at PTC’s LiveWorx 16 in Boston this week, IoT is becoming an increasingly big part of the future – not only for PTC, but for all of us.
Still not convinced? Just the attendance figures alone from this year over the past couple might help convince you – LiveWorx 2014 (~350 attendees); LiveWorx 2015 (~2,300 attendees); LiveWorx 16 (~4,000 attendees). Attendance numbers don’t lie and that shows the growing interest in IoT. (more…)
This week PTC received the IoT Innovation Vendor of the Year Award from marketing analytics and consulting firm Compass Intelligence at the 2016 International Consumer Electronics Show (CES) in Las Vegas, Nevada. The Compass Intelligence Annual Awards recognize the best mobile computing, wireless data communications, Internet of Things, and eco-friendly products and services offered in the market during the past year.
The IoT Innovation Vendor of the Year Award is part of the A-List in M2M/IoT awards category and is voted on by more than 60 industry-leading press and analysts based upon a range of criteria, including vision, strategy, leadership, and financial success.
In the view of the award presenting organization PTC has become a leading provider of technology that enables its customers to realize the value inherent in the Internet of Things. As well, in their opinion, PTC’s CEO, Jim Heppelmann, has become a major thought leader, having coauthored two seminal HBR articles that describe the implications of the IoT and offer companies a blueprint to get started on their own IoT journeys.
As part of its ongoing acquisition quest, earlier this week PTC announced that it had signed an agreement to acquire the Vuforia business from Qualcomm Connected Experiences for $65 million. Vuforia is a widely adopted augmented reality (AR) technology platform, that PTC is betting will enrich its technology portfolio and further foster its strategy to provide technologies that blend the digital and physical worlds. In other words, the next phase of the Internet of Things (IoT).
Under terms of the agreement, PTC will acquire the Vuforia business, including its developers ecosystem. PTC is committed to continued investment in the Vuforia platform and to the ongoing support and growth of the Vuforia ecosystem, but why wouldn’t it? The deal is expected to close later in 2015.
It was first reported last month that Qualcomm was soliciting bids for Vuforia as part of its effort to cut costs and focus on its key mobile business. The surprise was that PTC was the ultimate suitor for the company and its technology.
Vuforia is a mobile vision platform that enables apps to “see” and connect the physical world with digital experiences that demand attention and drive engagement. Vuforia is supported by a global ecosystem of developers, and has powered more than 20,000 apps with more than 200 million app downloads and installs worldwide.
Vuforia’s technology lets people use their smartphone or tablet to bring advertisements, toys, and other real-world objects to life. The effort has attracted a notable base of developers, but let’s face it, augmented reality remains more of a novelty than a big business. Obviously, PTC is out to change that. (more…)
ANSYS, a major provider of engineering simulation (CAE) software, announced that it has acquired substantially all the assets of Delcross Technologies, a developer of computational electromagnetic simulation and radio frequency system analysis software.
The acquisition is intended to let ANSYS users to understand how antennas interact within their operating environments and how this behavior affects the system’s overall ability to transmit and receive data without interference. As usual, and not surprisingly, terms of the deal, which closed earlier this week, were not disclosed.
So, what does this really signify? Simulating not just large-scale antenna systems, such as those found in giant aerospace projects (which will surely go on after the acquisition), but on a much, much smaller scale for Internet of Things (IoT) projects.
Although it’s almost a year old, below is a video presentation (click on the image) from Delcross Technologies for modeling installed performance of antennas on electrically large platforms, such as aircraft and automobiles.