Jeffrey Rowe has more than 40 years of experience in all aspects of industrial design, mechanical engineering, and manufacturing. On the publishing side, he has written well over 1,000 articles for CAD, CAM, CAE, and other technical publications, as well as consulting in many capacities in the … More »
A Visit To Waltham Pond And The Launch Of SolidWorks 2014
September 16th, 2013 by Jeff Rowe
Immediately following Labor Day, I, along with about 35-40 other CAD and business journalists and bloggers were invited to Dassault Systemes’ North American headquarters in Waltham, MA for the launch of the SolidWorks 2014 products. The HQ is situated across a freeway from the beautiful Cambridge Reservoir, owned and operated by the city of Cambridge, MA, and provides a nice contrast to the perpetual string of office parks that line I-95 in the area.
It was an interesting event because after a general session by SolidWorks’ CEO, Bertrand Sicot, that included all invitees, we were split up into two groups – journalists who witnessed a day of presentations and demonstrations (from SolidWorks employees and some marquee customers), and bloggers who had an all-day hands-on experience with the new products. I would have preferred a little bit of both, but that’s just me.
As you might imagine, the company line for the new SolidWorks 2014 release is that it delivers “major productivity and usability gains for pushing innovation to the forefront.” According to the company, the major new and enhanced features and capabilities fall into the following four areas:
Aaron Kelly, a long-time SolidWorker in a new very visible role as VP of user experience & product portfolio management did a good job talking through the SolidWorks 2014 product lines and answering questions. It’s good to see Aaron in this tough role as one of the company’s primary spokespersons for addressing customers and the press at a critical time for the company.
Granted, there are some nice changes to SolidWorks 2014, but much smaller incrementally than the new features and capabilities found in most previous versions. SolidWorks, of course isn’t alone here, as most other CAD products’ improvements become relatively smaller and smaller the more mature a product becomes. That said, SolidWorks is still an important cog in the DS machine, generating approximately 20% of Dassault’s revenue.
Interestingly, there seemed to be more attention paid to the new kid on the block who has yet to make an actual appearance – SolidWorks Mechanical Conceptual (SWMC). We heard from Bertrand that there are “Topics still to address” before it can be released. However, he said that is in production testing now with about 10 customers. Also still in the future; pricing and packaging for SWMC will be presented at SolidWorks World 2014 in late January.
Making it perfectly clear by the product management team, SolidWorks Mechanical Conceptual will be a design product for design professionals, not hobbyist/consumers. This hints at the product’s complexity and price point. The management team was also careful to point out that SWMC will be “Mechanical Conceptual”, not “Industrial Conceptual,” so will not compete with Autodesk’s Alias for conceptual industrial design and styling. It still remains to be seen what SWMC will actually be, but it has gotten a lot of attention.
A 2D tool that also deserves some attention is DraftSight 4.0. It will still be available as a free version, but there will also be some licensing schemes that will be paid, and the prices are very reasonable for a capable 2D product that is good at what it does (creating, editing, and viewing DWG files). Not surprisingly, if or when the need arises, DS SolidWorks has also provided a relatively smooth path for moving from 2D with DraftSight to 3D With SolidWorks.
The online pricing and licensing model for DraftSight is new for the company, but has absolutely no plans for carrying this business model over to the SolidWorks side of the house.
Unlike what I had perceived for a while now, the company at this meeting was fairly ambivalent about commitment to cloud-based software, services, or really anything for that matter. Unlike some of its competitors, DS SolidWorks is moving cautiously in this area.
After spending some “face time” in Waltham, there’s no doubt that this is a critical release for the future of SolidWorks, both as a product line and brand for Dassault Systemes. I’m anxious to try out for myself some elements of the SolidWorks ecosystem — SolidWorks 2014 (especially shape control and costing), Enterprise PDM, and Mechanical Conceptual (when it becomes available).
Based on what I witnessed in Waltham, it’s going to be a very interesting upcoming year for the company and I’m looking forward to experiencing the new product line.