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Jeffrey Rowe has more than 40 years of experience in all aspects of industrial design, mechanical engineering, and manufacturing. On the publishing side, he has written well over 1,000 articles for CAD, CAM, CAE, and other technical publications, as well as consulting in many capacities in the … More »
Autodesk Acquiring Tinkercad, Preventing Demise, and Adding to its 123D Family
May 21st, 2013 by Jeff Rowe
Over the weekend we learned that Autodesk had signed a definitive agreement to acquire Tinkercad, a browser-based 3D design tool/service that is relatively easy to use. The addition of Tinkercad makes a lot of sense for Autodesk and will further broaden its 123D family of apps. The acquisition will also rescue Tinkercad and its user community, despite a previously announced June 2013 shutdown by its founders.
“We are excited to have reached an agreement with Autodesk that will provide a solid home and bright future for Tinkercad,” said Kai Backman, founder and CEO of Tinkercad. “We found in Autodesk a shared vision for empowering students, makers and designers with accessible and easy to use software, and with their global reach and expertise in democratizing design, we’re confident in their ability to introduce Tinkercad to new audiences around the world.”
Introduction to 3D Modeling with Tinkercad
Autodesk said it intends for Tinkercad to remain available as part of its consumer portfolio. I assume this also includes Tinkercad’s four pricing tiers: $0-$499/month. The company also intends to incorporate elements of the Tinkercad technology and user experience into the Autodesk 123D family of products. The transaction is expected to close within the next 30 days, although (as usual) no financials were disclosed.
“Tinkercad is a natural extension of the Autodesk 123D family as well as our other apps and services for consumers, as it is already used alongside Autodesk products,” said Samir Hanna, Autodesk vice president, consumer products. “We look forward to welcoming the Tinkercad community to Autodesk and to continuing their mission of accessible 3D design for all.”
Summarizing the acquisition, Backman said, “Before signing the deal we spent a lot of time talking to Autodesk engineers and product people about their vision for Tinkercad. We were impressed by the deep insight the Autodesk team had into the Tinkercad interface and its underlying technology. There is also a strong alignment on topics like furthering education and the vision of making design more accessible. But most of all we are very excited about the roadmap Autodesk has drafted for Tinkercad.”
This acquisition is good news for Tinkercad principals and users, and should be a good addition to the Autodesk 123D portfolio and its users. The companies are also located less than a mile apart, so the commute won’t be too bad for either party during the transition period.