Jeff's MCAD Blogging

Jeff Rowe
Jeff Rowe
Jeffrey Rowe has over 35 years of experience in all aspects of electro-mechanical design, engineering, and manufacturing. On the publishing side, he has written well over 500 articles for CAD and other technical publications, as well as consulting in many capacities in the MCAD community. As editor … More »

Autodesk Media Summit 2012 — A Brief Overview

 
April 5th, 2012 by Jeff Rowe

Regardless of the weather, San Francisco is a great city on many different levels and I just returned from an event there with a wide variety of weather. The city just hosted the annual event that Autodesk uses to present and demo its next-generation products for all of the industries it serves — MCAD, AEC, Civil, Games/Entertainment, etc. — known as the Autodesk Media Summit. It was two days, but my favorite part of the event was when the new products were discussed and actually shown.

Throughout the event, Autodesk had a lot to say about a lot of new products, technologies in the works, and trends. We heard a number of interesting things from several Autodesk executives on many topics, ranging from cloud and mobile technology initiatives to the DIY movement. The cloud was touted throughout the presentations as the enabler for democratizing design and technology. This point got a little tired after being repeated several times by different presenters, but the point was well taken, nonetheless.

The various industry product suites were introduced and Autodesk stressed the integration of workflows with the products that comprise the various product suites. Autodesk also pointed out that it has made a real effort to make suite more cohesive so that they lok, feel, and behave in a similar manner. On the MCAD side, although Inventor and AutoCAD got their due, it was PLM 360 that was the center of attention and the star of the show. Buzz Kross also said that PLM should and will apply to more than mechanical design, engineering, and manufacturing. In other words, don’t be too surprised to see it move to other industries, such as AEC, civil/infrastructure, and others.

I’ve just barely scratched the surface of what was covered at the Autodesk Media Summit 2012, but will provide comprehensive coverage of the event in the next MCADCafe Weekly e-Magazine that will be published and available on April 9,  2012.

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