It might be the most commonly asked question during my years at GoEngineer, and it was easily my least favorite question to answer. “Do you print in metal?”
It may surprise you to learn, but having to answer “no,” or more commonly “not yet,” isn’t actually why I disliked that particular question. Over time I’ve become adept at fielding the question in ways that kept their interest and channeled their excitement toward tangible options.
It wasn’t saying “no” that killed me, it was admitting that what they wanted didn’t yet exist.
Our users didn’t just want metal printing technology – they wanted metal printing that was as simple, affordable, safe, and easy to use as plastic printing. But it simply wasn’t available.
And then along came Desktop Metal…
If you haven’t heard by now, Desktop Metal is a 3D printing startup based in Burlington, Ma. The company formed in 2015. They have spent the last two years in quiet development of their hardware and software. And, they managed to draw about $97 million in funding from Google, BMW, Lowe’s, and Stratasys to name just a few of their high-profile investors.