Winning At New Products: Accelerating The Process From Idea To Launch, Second Edition
by Robert G. Cooper



List Price: $22.00
Amazon Price: $4.00
You Save: $18.00 (82%)



Editorial Reviews
Getting high-quality new products to market on time is one of the most crucial aspects of succeeding in business. It’s also the most difficult to achieve. With Winning at New Products you will be better prepared to create and execute a winning game plan for launching innovative and market-driven new products. Successfully implemented by such companies as DuPont, Exxon, Proctor & Gamble, and Corning, the systematic game plan presented leads you step-by-step along the road to success, from generating product ideas to launching them to consumers.This second edition contains a major new section on the practicalities of implementing the game plan, drawn from years of putting the author’s strategies to work. In addition, the book addresses present-day business conditions which require much faster development times and multinational perspective. You will learn how to: Get great new product ideas from your customers Screen and prioritize new product projects Incorporate customer input for design and development of products Conduct proper concept analyses and test markets Develop a market launch plan to generate new product sales Develop and implement a new product game plan Accelerate the process to speed you new products to market and much more. You will also discover the 15 key lessons for new product success, and be able to anticipate the many pitfalls.




Book Details
  • Media : Paperback
  • Publisher : Basic Books (September 20, 1993)
  • Language : English
  • ISBN : 0201563819
  • Amazon.com Sales Rank : # 2,492,735 in Amazon.com Books Sales

SolidCAM: Program your CNCs directly inside your existing CAD system.


Featured Video
Editorial
Jeff RoweJeff's MCAD Blogging
by Jeff Rowe
Siemens Goes ECAD With Mentor Graphics Acquisition
Jobs
Mechanical Engineer for IDEX Corporation at West Jordan,, UT
Business Partner Manager for Cityworks - Azteca Systems, LLC at Sandy, UT
GIS Analyst II for Air Worldwide at Boston, MA
Senior Structural Engineer for Design Everest at San Francisco, CA
Upcoming Events
Design & Manufacturing, Feb 7 - 9, 2017 Anaheim Convention Center, Anaheim, CA at Anaheim Convention Center Anaheim CA - Feb 7 - 9, 2017
Innorobo 2017 at Docks de Paris Paris France - May 16 - 18, 2017
Display Week 2017 at Los Angeles Convention Center 1201 S Figueroa St Los Angeles CA - May 21 - 26, 2017



Internet Business Systems © 2016 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation GISCafe - Geographical Information Services TechJobsCafe - Technical Jobs and Resumes ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy Advertise