Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality
by Steven C. Wheelwright

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Editorial Reviews
A company's capability to conceive and design quality prototypes, and bring a product to market quicker than its competitors is increasingly the focal point of competition, according to the authors of this book. At the core of a successful new product launch is management's ability to integrate the marketing, manufacturing, and design functions for problem solving and fast action, particularly during the critical design-build-test cycles of prototype creation. Companies that consistently "design it right the first time" have a formidable edge in the crucial race to market.

Book Details
  • Media : Hardcover
  • Publisher : Free Press (June 15, 1992)
  • Language : English
  • ISBN : 0029055156
  • Sales Rank : # 428,182 in Books Sales

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