Smart, Simple Design: Using Variety Effectiveness to Reduce Total Cost and Maximize Customer Selection
by G. D. Galsworth

List Price: $39.95
Amazon Price: $466.56

Editorial Reviews
Explains how to provide custom products while minimizing the costs and organizational complexity associated with consumer-driven markets and product diversification. Presents an innovative approach, the Variety Effectiveness Process (VEP), which enables readers to find optimal levels of inventory and deal with the front-end interface between design and marketing. VEP simplifies the organization and its product offerings along with the infrastructure that supports them.

Book Details
  • Media : Hardcover
  • Publisher : Wiley (1994-09-01)
  • Language : English
  • ISBN : 0471131857
  • Sales Rank : # 3,434,090 in Books Sales

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